The Social Climber’s Bible–Tips for Successful Business & Social Networking

By Elma B. & Amra B. 

We had the pleasure of meeting the beautiful J & J heiress, Jazz Johnson, and her uncle, an Emmy-nominated film producer, Dirk Wittenborn over a cup of coffee at a plush hotel lounge on the Upper East Side. We were intrigued by their recent project—The Social Climber’s Bible: A Book of Manners, Practical Tips, and Spiritual Advice for the Upwardly Mobile, which through humour and scandalous tales opens-up the conversation about a serious topic—social climbing—or crawling your way to the top. 

When we met Jazz, she encapsulated the Gossip Girl meets Carey Bradshaw persona. She grew-up attending debutante balls with society boys, like Gossip Girl’s Serena van der Woodsen, and then she is also like Sex and the City’s witty author Carrie Bradshaw.  Jazz has always had the best of both worlds: she is a well-known heiress of the Johnson & Johnson fortune, has travelled all over the world, and attended the most exclusive parties. Despite her posh upbringing and true jet-set experience, she caught us by surprise: Jazz maintains her feet firm on the ground: she is eloquent, intelligent (graduate of Barnard college) and no-nonsense kind of girl.  

Her uncle, Dirk Wittenborn, is a well-known novelist and a screenwriter. In the course of his colourful career, he has done everything from covering Prince Charles’s and Diana’s wedding for Playboy to appearing in Saturday Night Live, sketches. He produced the Emmy-nominated HBO documentary Born Rich. Besides having a stellar career in the arts, we witnessed that there was never a dull moment in the room with Dirk present. Having partied and worked with the who’s who of the world, he has truly lived the jet-set lifestyle and delights in telling stories that make you blush and laugh at the same time. 

Here is how our conversation went:  

1. Out of all of the topics you could have written a book about, you chose “social climbing.” What moved you about this particular subject?

Jazz: Besides wanting to make people laugh and the fun of writing it together, we wanted to stir the pot by bringing to light the taboo subject of social climbing and inviting our reader to ask some important questions.  We’re taught to fear other people’s judgment, and people tend to develop a sense of self-worth based on what others think; hence, the endless climb. Well, what is wrong with social climbing? What if social climbing meant going after the person who can make your life…. and you fill in the blank? Or what if it meant seeking out people who can help you in your business or make your life more fun?
Dirk: We wanted to explore the question of ‘How did ass-kissing become networking?’  In New York City, social climbing isn’t just a pastime, it’s a way of life. We constantly saw it at work not just in this city, but everywhere. And after laughing about it between ourselves for years, we decided to write about it. So many people have become incredibly aggressive about it—becoming friends with people they don’t really like just to get their children into private school? 

2. Who is the most guilty of social climbing—the rich, the middle class or the poor? 

Dirk: We noticed, in countless places, that the really rich are the biggest social climbers in the world. Often, with the ultra rich, social climbing can take the name of philanthropy. And if they weren’t social climbing, their names wouldn’t be chiselled on buildings. The gifts would be anonymous. What’s torturous about social climbing via status symbols for the rich is sometimes there isn’t enough of the best to go around, e.g., how many Picasso paintings are there to go around, or which Picasso is the best? 

Jazz: For the wealthy families, social climbing (which of course is never called that) is often about making strategic alliances through marriage for the purposes of preventing the “shirt sleeves to shirtsleeves in three generations” problem.  Also, you don’t have to be rich for self-promotions. It’s amusing to see entire families who are in on it; for instance, take the Robertsons or the Kardashians, they are climbing together. It is entertaining; social climbers bother some people but they are often the life of the party and worth their tab if they are really good. 

3. Why, in your opinion, is social climbing a taboo but corporate climbing is not? In fact, an interviewer will brag about the interviewees ability to climb the corporate latter within the firm.  Why the frown upon one and not the other by the society? 

Dirk: When networking is used for the purpose of soliciting business, or doing a business merger; in fact, people say will say, “he’s a real go-getter, well done.” However, if you want to hang out with people who are incredible violinists or celebrities, you are a social climber. What is the difference? Is it that one involves money while the other is purely social? One has money and the other just wants to be a guest in your company. 

Jazz: One the one hand, networking is an accepted part of the game when doing business, “I will scratch your back, and you can scratch mine.” It’s an exchange. On the other hand, a social climber is interpreted as a user. 

Dirk: Money cleans-up anything, e.g., if an oil guy or an arms dealer throws great parties, people are quick to turn a blind eye to what they had to do to pay for that party.  It’s the attitude: “If profit is involved, then it’s ok.” 

4. Who do you think is the most successful social climber of all time? 

Dirk: In my opinion, the most successful social climber would have to be Aristotle Onassis. He made a ton of money and for sure he had the most fun. When he started out he was an immigrant in Argentina with $75 in his pocket, he spent the money on clothes, so he could meet the right people. His first marriage was to the daughter of a Greek shipping family that snubbed him, and he kept working his way up the ladder from there, ultimately marrying Jackie Kennedy. On his yacht, the tops of the bar stools were made from the foreskins of whales. He was a man who indulged himself to the utmost and got rewarded for it.  

Jazz: Another good one is the Dalai Lama—for his sheer networking and connections— albeit for a good cause. He is one of the biggest mountaineers but he makes it meaningful. 

5. What makes someone a successful as a social climber? 

Jazz: What makes a social climber great is that being social is part of their existence. Everything they do in life, business and pleasure, is wrapped up in making connections with other people. 

Dirk: Successful social climbers are courtiers; they have an immense charm. They look at you and within four sentences, they have figured out where you are from, what you’re worth and what you want to hear. They make their host/hostess not only make them feel at home in their own home, and yet in a slightly subservient position. A successful social climber makes the person they are climbing shine. They are social beings, who are comfortable in the herd; they thrive when socializing and engaging with others. They are “charm balls.” 

6. How do you think social climbing has changed throughout time? Do you think that today’s social climbers are different from the ones you met while growing-up?

Jazz: Social climbing has become part of your everyday life. Now it’s just less shocking e.g., indecent exposure on social media; really, so much of the social media that surrounds us in our everyday lives makes this stuff look less absurd and more common.

Dirk: In the 1920s, millionaire arrivistes threw the best parties to fill the empty rooms of their vast mansions and for everyone to have fun. Today, parties are thrown to raise money for a good cause or to sell something; the dubious ethics of LA and Hollywood have trickled down through the ground water. 

7. You touched upon briefly in your book the subject of gender roles in social climbing. Could you elaborate some more on the role of gender in social climbing? Do you think one has more of an advantage over the other?

Jazz: Men can get away with social climbing more because women are often bitchy, competitive and are quick to judge others. It’s oddly more acceptable for men to be charming and schmooze. 

Dirk: Beauty has always played a part in social climbing; with that said, the best climbers we have seen are asexual people. Sex is not high on their list of priorities; they do not tolerate intimacy . If passion is involved, you are not thinking straight.  

8. Which do you think is more important: to be a great social climber or an extremely hard worker? 

Jazz: Social climbing is hard work.

9. How has writing this book changed your life or has it changed your life at all?

Jazz: It has been a bizarre adventure; I am just amazed. I have put myself out there and invited criticism, and judgment from other people.

Dirk: It is interesting to work on a project with someone you are closely related to, you see an illuminating side of the other person. The response has been “that is so beneath you,” but it is funny. Also, people are writing us letters and asking for help. Some take it a little too seriously.

10. What is the easiest way to spot a social climber?

Jazz: There are usually equipped with almost rude inquires like “Who are you? Where are you from? What’s your name? And what are you worth?” If you do not fit the bill, you are looking at their back before you know it. I’ve been snubbed quite a lot. With that said, great social climbers go undetected and never seem like they are gold digging.

Dirk: The easiest way to spot a social climber is when they want to get to know me to get to know Jazz’s dad or other people who are whales, whom I know. 

11.  What wisdom would you bestow upon your children (and other young adolescents), who lack the life experience, about social climbing? 

Jazz:  You have to instil integrity into your children, so they are open and honest about what they want to do and that they are genuine about it. 

Dirk: Be nice. It’s easier to be nice than not nice.  Have manners.

12.  What role has social climbing played in your own personal lives?  

Jazz: When there are a lot of hangers-on around, the question is “are you insulted or entertained?” If you have access with regard to organizations, clubs or affiliations, you experience people wanting to get to know you because you may be able to help them with something they want. 

Dirk: People climb to get to know you and then they realize you don’t have as much to offer as they thought.  All of a sudden getting the invitation to an event will turn into you buying a table for $150,000. What happened to being your guest?  

13. Can you flatter your way to the top? 

Dirk: Flattery will get you everywhere. Women for centuries have advanced themselves through flattery, e.g., they would say to a Prince or a General “you are such a brilliant man,” even if he was retarded fool. A good social climber is like a heat lamp; they will make the person they are climbing think “God, I forgot how great I was; talking to him makes me realize how fantastic and beautiful I really am.” Always be nice to everyone; it is the cheapest and most productive investment a social climber can make with their time.

Jazz: Yes, people only want to hear positive things about themselves. The humorous mantra of the book is what other people say about me, is not it true if I don’t want it to be. Or—say something seven times, and it will become true. You can be a total user but still be diplomatic, polished sophisticated and kind but maintain the façade that you are in control when going out and dealing with people.

14.  Tell our global readers in one sentence what they could expect to gain from reading this book. 

Dirk:  You will laugh out loud at the hypocrisies, absurdities and the pretentiousness of the world and laugh a little at yourself because we’re all guilty of social climbing. 

Jazz: Right, laugh out loud at how hard it is to accept yourself as you are without fearing other people’s judgment. Some of this stuff really works.

Now, sit back and relax for their first ever tutorial video on jet etiquette

International Fashion Trends: Style Chat With Zoran Aragović (BiteMyStyle)

By Lara Medić

How to own the clothes that you wear without the clothes owning you? I think that the Croatian fashion designer, Zoran Aragovic, may have the answer for you. What makes his designs distinctive are the simple cuts that connect different types of fabrics, interesting patterns and colors with the striking and unique details. So if you do not want your style to be consumed by the trendy crowd, I suggest taking a look at the striking designs of Zoran.  Zoran makes unique bags, bracelets and belts, which combined with his clothing gives his creations a distinct style. 


1. When and how did your passion for fashion design begin?


Zoran Aragović with his model
ZA: Since I have always excelled at school, somehow logically, I was flirting with the idea of becoming an economist but then my creative side pulled me.  I thought first that it was a hobby but then I realized that fashion is a form of art with which I did not want to part with. I adore fashion, and I love photography, painting, etc., basically anything that involves aesthetics and creativity. I enrolled at Profokus Fashion School in Zagreb, and there I was educated in fashion design. While there, I bought my first sewing machine and then began my fashion adventures.

2. How did your first collection look? Compare your first collection with the last?

ZA: The first collection was created during my studies and was inspired by the Middle Ages. It was a mini-collection with five designs, but to me, who was so inexperience at the time, it seemed like 55. Now looking back, I have very fond memories of the first collection because it reminds me of my beginnings. The following year, I won a first place award as the best design, inspired by Croatian folklore, in Vinkovci at the Ethno Croatia. When comparing my collections, I am satisfied because I see progress and a lot more commitment and seriousness on my behalf. It’s been almost 10 years now since I am in the fashion industry, and positive developments are clearly visible. In the beginning, it was a game, now it’s a serious business from which I make a living. 

Anđa Marić 2014

3. What do you think of treading the path and becoming a fashion designer?


ZA: Well, it is great when you’re fortunate enough to do what you truly love and make a living from it. For me, it my career has been immensely satisfying because I see the positive reaction of my clients to my work, I see the smile on their faces. So, I consider myself a fortunate person to have succeeded in what I love doing.

Runway

4. Which are your favorite materials to work with?

ZA: What makes my design recognizable are the unique mix of colors, textures, and fabrics in a somewhat eclectic blend so I cannot single out one or two materials that I love. I love working with denim because with it, you can really do anything interesting and creative.


5. What is your favorite piece that you have created? 

ZA: Wow, that is a very difficult question to answer because in each collection I have designed a few of my personal favorites. Maybe dress from my collection in Autumn-Winter 2014. It sparked enthusiasm from the audience at a fashion show in Croatia, and I liked it because it was dramatic and theatrical. One of my favorite female Croatian models Marija Jankovic wore it.

His favorite creation
6. What inspires you?

ZA: When you have a knick for art, then I think that the world around you looks differently to you than to average people so that even in the seemingly uninteresting things or certain situations, I pick up on detail or a story that inspires me.

The click always occurs in my head and inspires my work. My work hours are not in the office; I do not have a strict schedule. However, the deadlines can be rough; with that said, I always try to keep the creative energy flowing and develop ideas to put on paper.

7. Who are your most frequent customers?

ZA: There is no particular age group. They are mainly people who like to experiment with fashion, strong personalities who like to stand out in the crowd and have an interesting individual style. Recently, I have had clients who do not wear standard sized clothing, i.e., it is difficult to find clothes in stores for them, so tailor made pieces are a must. 

Model: ELLA Dvornik
8. Who would you like to dress?

FOR: I often collaborate with public figures and  those collaborations can be interesting and bring out the very creative side in me. Often, we agree on making a stage costumes so that I can be very creative and even extravagant. For the Croatian public figures, I would be happy to design for Josipa Lisac and for foreign celebrities, I would love to design for Madonna, Rihanna, Bjork and Roisin Murphy; the list goes on and on. 

9. Who, according to your opinion, is the best dressed Croatian?

FOR: They are mainly non-public figures who have unusual and original style; with that said, I love the style Ines Preindl and Anđa Maric with whom I have worked for a long time. It makes me happy to design their clothes because they are a la mode and special.
10. How would you describe the fashion scene in Croatia compared to other countries?

FOR: In Croatia, there are many talented designers and people who really do have extraordinary sense of style. However, the biggest problem is that in the Croatian fashion industry, young designers have a very hard to obtain initial capital and gain experience after completing your studies. 

Outside of Croatia, it is somewhat a different situation; talented young people are able to have access to capital. Thus, it is so much easier and faster to see results in any type of work, including fashion.

Summer 2014 swimsuit collection

11. What do you think of the prevailing trends?

ZA: Trends are unavoidable, and they are often placed on the top of a designer’s pyramid. Trends are sort of guidelines for people who have yet to develop their own personal style; usually, designers, who are not so well known, often flirt with trends because their design will be easier to sell. 

Runway 2014
I love it when my clients take out of their closet some of my creations that I made a few years ago, and those pieces still look fashionable and are attractive; it means that the design was good and that I am proud of it.

12. Do you have role models (or an idol) in the fashion world?


ZA: My role models are designers who like to experiment with colors, patterns, and fabrics.  My biggest role model is definitely John Galliano because of his theatrics and color. My other role models are Christian Lacroix, Vivienne Westwood and Japanese designers, whose collections are not as colorful, but very rich in structures.

13. What criteria do you use to decide who will walk the runway in your fashion shows?

ZA: Important factors are the height and proportions and the personality of the model. My shows are very energetic and fast so I choose models with a high level of energy to display my collections in the best lights. 

14. Do you have a fashion motto?

ZA: Build your own style that shows your personality.


15. What are your plans for the future?

ZA: I am currently working on a collection for the Autumn-Winter 2015 and collaborating with other creative indivudals outside of Croatia. It is important to me that fashion enthusiasts outside of Croatia are more familiar with my work. I hope that our style chat will help to spread the word about my designs.
16. And finally, to all the readers ClubFashionista, what is your message?

FOR: Do not take fashion too seriously; enjoy it, and let it work for you to make you even more attractive!


In Croatian/Bosnian/Serbian: 


Zoran Aragović-Moda koja vas čini privlačnima!

Kako nositi modu, a da ona ne nosi vas !? Rješenje nam nudi novo dizajnersko ime u svijetu mode, ime Zorana Aragovića. Ono sto čini njegov dizajn prepoznatljivim su jednostavan kroj uz kojeg spaja različite vrste tkanina, zanimljivih  uzoraka i boja uz obvezan dodatak upečatljivih i unikatnih detalja. Stoga ako se ne želite utopiti u masi trendovskih blizanaca njegova moda nudi upečatljiv stil. Zoran uz odjevne predmete, dizajnira i izrađuje unikatne torbe, narukvice i remenje koje u kombinaciji sa njegovom odjećom čine jedinstven i upečatljiv http://www.BiteMyStyle.com.hr  stil.



1.Kada je i kako počela vaša ljubav prema kreiranju?


ZA: S obzirom da sam uvijek bio odličan učenik nekako je logično bilo upisati pravo ili možda neku granu ekonomije, a svoju kreativnu stranu sam mislio ispoljavati kao svojevrstan hobi, međutim na kraju je ipak moja umjetnička crta prevladala i shvatio sam da je moda vid umjetnosti s kojom se želim baviti u životu. No uz modu volim i fotografiju, slikanje i slično, zapravo sve što podrazumijeva estetiku i kreativnost. Upisao sam modno Učilište Profokus u Zagrebu i tu se obrazovao za modnog dizajnera. Tada sam kupio i svoju prvu šivaću mašinu i tu je počela moj modna avantura.


Anđa Marić 2014
2.Kako je izgledala vaša prva kolekcija? Usporedite vašu prvu kolekciju sa posljednjom?

ZA: Prva kolekcija nastala je još za vrijeme studija i bila je inspirirana srednjim vijekom. Radilo se o mini kolekciji od pet modela, no za mene neiskusnog je to izgledalo kao da ih radim 55, tako da sad kada na to gledam to mi je jako draga uspomena na moje dizajnerske početke. Kolekcija je sljedeće godine osvojila i prvo mjesto u Vinkovcima u sklopu Etno revije Hrvatska kao najbolja kolekcija inspirirana hrvatskim folklorom. Kada uspoređujem kolekcije zadovoljan sam jer vidim napredak i puno veću predanost i ozbiljnost u radu. Ipak djelujem skoro 10 godina tako da pomaci nabolje su jasno vidljivi. U počecima je to još uvijek bila igra sada je to ipak ozbiljan posao od kojeg živim.


Zoran Aragović with his model


3. Zašto je dobro biti modni dizajner?

ZA: Pa dobro je kada imaš sreću da radiš ono što iskreno voliš i u čemu uživaš. Za mene je to moda za nekog drugom nešto drugo no kad ideš na posao sa veseljem i kad osmisliš neki lijepo odjevni komad ili uljepšaš klijenticu svojom kreacijom zadovoljstvu nema kraja. Tako da se smatram sretnom osobom što sam uspio u onome što volim.


Runway
4.Koji su vam omiljeni materijali?


ZA: Ono što moj dizajn čini prepoznatljiv su naoko nespojive kombinacije boja, tekstura, tkanina u pomalo eklektičan spoj pa tako ne mogu izdvojiti jedan ili dva materijala koja volim jer je upravom naglasak u njihovom kombiniranju.Volim traper jer s njim zaista možeš napraviti svašta zanimljivo i kreativno.



5.Koja vam je kreacija najdraža? (+ slika)


ZA: Uh, to je jako teško pitanje jer svaka kolekcija koju dizajniram ima nekoliko mojih osobnih favorita. Možda haljina iz kolekcije jesen-zima 2014 prikazane u sklopu Fashion Hr-a. Ona je izazvala oduševljenje publike na revije a i meni se dopala jer je bila dramatična i teatralna a nosio ju je i jedan od meni najdražih ženskih hrvatskih modela Marija Janković.


His favorite creation

6.Što vas inspirira?


ZA: Kad imaš u sebi umjetničku crtu onda smatram da i svijet oko sebe gledaš drugačije od možda prosječnih ljudi, tako da i u naoko nezanimljivim stvarima ili nekim situacijama, sitnicama pronađem neki detalj ili priču koja me inspirira.


Klik se uvijek dogodi u glavi i odredi neku smjernicu rada, ali moje radno vrijeme nikako nije poput uredskog, dakle nemam striktnu satnicu iako uvijek postoje neki deadlineovi koji me ograničavaju, ali uvijek se trudim da kreativnu energiju i razvijanje ideje stavim na prvo mjesto.




7.Tko su vaši najčešći klijenti?


ZA: Nema neke dobne skupine, uglavnom su to ljudi koji vole eksperimentirati modom, jakih osobnosti koje se vole istaknuti u masi i imaju zanimljiv individualni stil. U zadnje vrijeme su to klijenti koje nisu standardnih konfekcijskih veličina koje teško nalaze odjeću u trgovinama pa tako za njih dizajniram po mjeri i uprave su one postale moje glavne klijentice.


Model: ELLA Dvornik
8.Koga biste željeli odjenuti?


ZA: Često surađujem sa osobama javne scene i te suradnje me vesele ako su kreativne i zanimljive.Često se tu radi o scenskim kostimima pa tu mogu biti vrlo kreativan i ekstravagantan.Od hrvatske scene volio bi dizajnirati par komada za Josipu Lisac, a od stranih zvijezda Madonnu, Rihannu, Bjork ili Roisin Murphy…lista je duuuuga.


Bag collection
9.Tko su, prema vašem ukusu, najbolje odjevena Hrvatica i Hrvat?


ZA: Najčešće su to anonimni ljudi koji imaju neobičan i originalan stil, no volim stil Ines Preindl i Anđe Marić sa kojim već dugo surađujem i za koje me veseli osmišljavati kreacije jer su uvijek moderne i posebne.



10. Kako biste opisali modnu scenu u Hrvatskoj u usporedbi s drugim državama?


Summer 2014 swimsuit collection

ZA: U Hrvatskoj ima mnogo talentiranih dizajnera i ljudi koji zaista mogu komparirati i dizajnerima u svijetu, međutim najveći problem po meni je to sto uz modnu scenu ne postoji i modna industrija (proizvodnja) tako da mladi dizajneri na svojim počecima jako teško dolaze do početnog kapitala i stjecanja iskustava nakon završenog studija.Vani je nešto drugačija situacija mlade talentirane ljude se i financijski potpomogne pa je tako puno lakše i brže ostvariti neki rezultat u bilo kojoj vrsti posla pa tako i modi.


11.Kakav je vaš stav prema vladajućim trendovima?


ZA: Trendovi su neizbježni i njih postavljaju oni na vrhu dizajnerske piramide.Trendovi su smjernice za osobe koje nemaju izgrađen svoj modni stil (još) i najčešće i manji dizajneri često koketiraju sa trendovima jer na taj način njihov dizajn će se lakše prodati.Najljepše mi je kad moje klijenti izvade iz ormara neku od mojih kreacija o prije nekoliko godina koje i dan danas izgledaju moderno i atraktivno, to znači da je dizajn bio dobar i na to sam ponosan.


Runway 2014

12.Imate li uzora u modnom svijetu?

GA: Uzori su mi dizajneri koji vole eksperimentirati s bojama, uzorcima, tkaninama… Najveći uzor mi je definitivno John Galliano zbog njegove teatralnosti i boja. Tu su još i Christian Lacroix, Vivienne Westwood, te japanski dizajneri čije kolekcije i nisu toliko bogate bojama, ali su zato bogate konstrukcijama.
13.Po kojim kriterijima birate tko će nositi vaše revije?


ZA: Bitna mi je visina i proporcionalno tijelo a poslije toga osobnost djevojke.Moje revije su dosta energične i brze tako da biram i takve modele za koje sam siguran da će kreacije prikazati u najboljem svijetlu.


Bite my style – rocks!
14. Imate li svoj modni moto?

ZA: Gradite svoj modni stil, jer kroz modu, pokazujete i svoju osobnost.






15.Planovi za budućnost?

ZA: Trenutno radim na kolekciji jesen-zima 2015. i dogovoram enetualne suradnje i izvan granica Hrvatske.Bitno mi je da što više modne publike bude upoznato sa mojim radom. Nadam se da će i ovaj naš razgovor tome pridonijeti.



16. I za kraj, poruka svim čitateljima ClubFashionist-e

ZA: Nemojte modu shvaćati preozbiljno, uživajte u njoj i neka vas učini još ljepšima i privlačnijima!


 Fashion designer

Designer contact:

e-mail: bitemystyle@gmail.com

Phone: 00385 981612242 

Interview by Lara Medić

e-mail contact: laram@clubfashionista.com
Twitter & Instagram: @lara_medic

International Sensation HELENA SOPAR for Club Fashionista INTERVIEW

ENGLISH and HRVATSKI


By Amra B. 
The first time I saw Helena Sopar was in the pages of American Marie Claire. I couldn’t take my eyes of the beautiful editorial and this gorgeous girl; I quickly learned she was from Croatia and was not surprised when I saw the speed in which she was taking over the fashion world. Helena and I met in London while she was there for a shoot and immediately I was stricken with her ambition, intelligence, humility, and talent.

Helena Sopar 

Helena and I in one of London’s most popular shopping destinations- Regent Street

Helena Sopar had graced the cover of numerous fashion magazines 

Helena and I in London 

Helena and I 
AB: What was the hardest part about leaving small-town Croatia and becoming an international top-model?
HS: I must admit that my journey was long and hard at times. It all started when I was 10 years old. I went to visit my cousins in New York City, and I remember phoning my mother right afterwards to tell her that I want to stay in NYC. At first, I wanted to attend school there because I always valued education and was quite studious. However, back then this was quite difficult as it was quite expensive to stay.

Helena in her agency (One Model Management) in NYC
Since my trip to the Big Apple, I realized that I did not want to just settle in small town Croatia (Novalja, Croatia, which is where I am from). I was certain that I had to escape and embark upon my own adventure. Hence, I left Novalja and settled in Zagreb, the capital of Croatia.  There, I was signed by an international modeling agency. This was when my journey began…
I first started modeling when I was only 19 years old. I remember that this was particularly a tough period for me. I was a petrified teenager.  In fact, I could only fall asleep when the lights were on, and sometimes I would just cry myself to sleep.
Helena Sopar runway
Also, I would call my mother in the middle of the night sobbing. Despite of my fear, I was determined to make it and pursue my dream.  The most important fact was that I loved what I was doing, and I enjoyed every moment. The first six months were the hardest because I had to get used to the idea that I was on my own. Modeling turns your life upside down when you receive that sudden phone call telling you of a last minute casting in a different city or when dealing with canceled flights and lost luggage. Despite of all the stress, I kept going because I knew with each step I was closer to my dream of becoming an international top model. As time passed, I came to understand that the rift-raft around different countries and the unexpected shoots were all part of growing-up: becoming mature and learning about myself.
I came to understand that one of the most important moments in a person’s life is when one discovers what it is he/she actually wants out of life.  Moreover, it is important to understand that the path to our goals is filled with bumps; no journey to your destination is ever perfect.  The path to my dream consisted of me accepting a life of a nomad, i.e. living out of a suitcase in many different countries.

Helena is a darling of Marie Claire magazine which has featured her numerous times 
As my career progressed, the traveling became easier as I became acquainted with many of the cities and even made friends, whom I could visit and have dinner/coffee with when not shooting.  And when I traveled to destinations where I did not know a soul, I learned to explore and discover on my own. For instances, I would visit sites, take walks or go to the movies on my own. Not to mention, in the age of the Internet, it is a lot easier to stay in touch with family and friends through Skype and other smartphone applications.

Helena Sopar o the cover of French Marie Claire 

AB: How have you dealt with the critics from the fashion industry, and is it psychologically tough when the spotlight is on you? 
HS: Admittedly, it has been difficult to deal with criticism. The misconception about models is that we are naturally glamorous, well groomed and in turn confident. However, like any other human being, models have their insecurities and fears. In fact, most of the models I know, including myself, are quite shy.
During castings, a lot of judgment is involved when picking the “right” models for the shoot. The judging can be quite nerve wrecking because the opinions are directly voiced and often brutal. With that said, like anything else, overtime, you simply get used to it.  Accepting the insults and the judgment was part of the maturing process because I came to understand that this had nothing to do with my personally but was simply part of the job description. In fact, I learned to smile to the very same people who threw only ugly remarks at me. I knew in order to make it, I could not let the voices of others drown out my self-esteem and drag down my self-worth.

Helena Sopar as a face of ANEW 
AB: Have you witnessed some other models taking the criticism personally, and therefore self-eliminating themselves?
HS: Yes; in fact, I took the criticism very personally at first.  I would call my mother sobbing on the phone because I was just brutally insulted.
Many in the fashion industry did not like my look; comments such as “you are too skinny” or “you are too dark” were thwarted at me left and right. In the beginning, I took it to my heart: in the summer, I would stay indoors during the day to avoid the sunrays and becoming darker.  When I did go out, I would wear huge hats and all of my friends quickly learned that I could not join them at the pool for a dip on a hot summer’s day until after the sun began to set.  However, with time, I realized that my bronze skin color was a part of me: if a casting director wanted a blue eyed blond girl, he or she would never pick me, no matter how much I stayed away from the sun’s rays. I can talk about the “issue” with my skin color now because a lot of time has passed since I started modeling (I began modeling eight years ago).
I am mainly discussing this to share the difficulties I underwent with young girls who are just starting in the modeling industry. In the modeling industry, you have to grow thick skin if you want to walk out healthy and sane.

Helena Sopar as a face of La Roche 

Helena Sopar as a face for Clarins 
I came to understand that everyone goes through criticism, and that I was not going to be an exception. The irony over my skin “issue” was that a good friend of mine, who is also a model, was constantly sent to tanning beds because she looked too much like Casper.  Thus, I learned to embrace who I was and what I looked like.  There would always be someone who was your fan because, after all, we all have different tastes and preferences: for someone you may be the most gorgeous girl in the world and for another person, you may be completely the opposite.

Helena Sopar as a face of Bobbi Brown cosmetics 

Helena Sopar for Lucky Brand 
AB: As a professional model, are there any beauty tips you can share with women who are constantly on the go?
HS: Yes, there are four beauty tips I would like to share:
1. Quinoa: When I first started modeling, I would eat a lot of fast food. Afterwards, I began getting sick, and I realized that I had to change something. I began reading books on health and began researching on how to maintain a nutritious/healthy diet. I quickly realized that the saying “you are what you eat” had a LOT of merit. Don’t get me wrong, I too have my guilty pleasures. For example, I tend to eat a lot of chocolate. This is something that I am simply not willing to give up. On the other hand, I try to eat healthy as much as I can. When I am doing a shoot for a day or two, I always order a huge breakfast in my hotel room. For me, breakfast is the most important meal of the day. I eat eggs and cereal to which I add cinnamon, honey, bananas, and other fruit. For lunch, I try to eat some protein like fish or meat. One BEAUTY TIP that I have is: eat quinoa! I like to eat it as a salad with salmon, avocado and tomatoes. Also, I like to make it with sautéed onions, peppers, and chicken. Even in the morning, I sometimes eat quinoa with a little bit of parmesan. 

Helena: “I would not give up chocolate for anything.”
2. Manuka. This is honey from New Zealand that comes from bees consuming a plant that is only available in New Zealand. You can buy it in Whole Foods in the UK or the U.S. This honey has helped me strengthen my immune system, and in general, it has improved my health. Since I have started eating Manuka honey, I have managed to get rid of my gastritis (an inflammation of the lining of the stomach). My advice is to consume one tablespoon of Manuka honey per day or one tablespoon every two hours for those who suffer from an illness. I bring this honey with me wherever I go. 

Helena’s photo of a store selling different types of honey
3. Water. I drink a lot of water in order to help maintain a regular sleeping pattern and biorhythm. Many people don’t think I am older than 22-23, and this is because I hardly stay up late at night. I almost never go out and party late, and if I ever do, I reserve this for special occasions when I am home with my friends and family. I believe that if you maintain a healthy diet and have adequate sleep, it becomes apparent in how you look.  

Helena on the beach in her native Croatia 

Helena in her native Croatia 
4. Sports. I would recommend yoga, Pilates, boxing and all other activities that help rid us of stress. I go to the gym around 3-4 times a week. 

One of Helena’s favorite sports: boxing! 

AB: How do you deal with constant traveling and jet-lag?
HS: There is not quick-fix to get over jet-lag. However, I do have some tips and tricks…

Helena feels right at home in NYC 

In the beginning, it would take some time to get used to the jet lag. I tried taking sleeping pills in order to get used to the time difference quicker. However, I would not feel well afterwards. For example, one time I had traveled in just six days from New York  City to L.A., and then from L.A. to NYC, and right afterwards into Germany. That particular week I had hardly slept the entire week. Even though my job can be quite demanding, I try and deal with this by drinking a lot of water. I have also noticed that on many of the shootings there will be healthy food available. I try and re-energize myself by eating lots of greens, fish and other protein. 
Moreover, I found that autosuggestion helps me a lot!  For instance, even when I am very tired or jet lagged, I force myself to think positively and visualize myself successfully completing a shoot. I take a bottle of water and “emergency Vitamin C,” and I feel that this helps me maintain an energy level throughout the day. After my shoots, I make sure to get plenty of sleep and rest in my hotel room. 

Helena Sopar in American Marie Claire 

AB: How do you pack? Any tips?
HS: I have become a professional traveler, and I am incredibly skilled in packing and unpacking. My TIP for relaxed traveling is impeccable planning, including being an organized packer. Many times, I have had an agency call me from London at 6AM, and tell me that I need to pack in just two hours because they had already booked my flight from London to New York City. Now, I am able to pack and be ready to go in just 15 minutes (for a one month trip). 
In my suitcase you can find three garments bags in which I pack dresses, pants, shirts, and sweaters. My tip is to roll-up these there bags in order to prevent wrinkling.  Also, I place all of my shoes in the original shoe bags, and keep all my makeup in a makeup bag. Another tip is to bring light hangers, e.g., the ones for dry cleaning work really well, on which to hang your clothes. This way, I am able to unpack in any hotel in just 5 minutes. 

Helena and her neatly organizes suit case (back)

AB: What are some positive and negative aspects of modeling that you think are important but not evident? 
HS: People only see the final product but they hardly recognize all the time, energy, and dedication that it took to achieve this result. For example, once I traveled to Barcelona for a “location shoot,” and I had to be up by 3 AM.  I was rushed for makeup and hair, which was finished in 2 hours. We had to be done by 5AM so that we could quickly eat breakfast and catch the sunrise, which is considered to be some of the best light for shooting.  I would then shoot all day and sometimes even into the evening. People often do not understand all the work that goes into producing one good photograph; they assume I only stand there while someone shoots me. 

Helena Sopar for Mexican Vogue  
Helena Soper in Louis Vuitton catalogue

Every time I have a shoot, I do some research. In order to be truly good in my industry, you have to understand what the client is looking for. I ask for more information on the mood that they expect, and what is expected of me. Then, I transform myself into this role. In order to be a good model, I create special energy that is visible on the picture. My job is to create something that will entice the audience to look at the final photo and purchase whatever the client is selling. For me, modeling is like acting. When I arrive on the set, I create pictures in my head: sometimes I am sad and sometimes I laugh. 

Helena Sopar behind the scenes while shooting for American Glamour magazine 
Other difficulties include bad weather and difficult setting.  For example, I once had a shoot in a bikini on a rooftop in NYC, and it was -15 C outside. My hair was wet in the cold, and I had to pretend that I was having an amazing time, and that it was really warm outside. There are many uncomfortable situations models have to deal with. What is glamorous is only on the final photo. We are all there to create some form of “art form”:  the makeup artist is like a painter and the hairdresser is like a sculptor. I don’t like it when people dismiss the fashion industry as something superficial, i.e., only skin deep. That is simply NOT TRUE! Without fashion, this world would look entirely different; we all would. I believe that fashion is important because it gives us an ability to express our personality through our clothing, i.e., style. 

Helena while preparing for a shoot 
AB: What are some of the best parts of going back home to Croatia and what are some of the worst? 
HS: The best part about going back home is having a chance to spend some quality time with my family. If I had a chance to take them with me to all of my trips, I feel like my life would be just perfect. Of course, I miss eating all the traditional Croatian dishes such as “sarma” or eating the homemade soup and crepes my mom makes. I miss the feeling I have of someone “taking care of me.” I miss the warmth of my home and my country. Once in a while, I feel like I have to fly back home just to refuel and become re-inspired. My entire family gives me the strength needed to pursue my dreams. They are the most important in my life. 

Helena with her sister Tamara while visiting her native Croatia 

Helena Sopar winning “Elle Style Award” in Croatia (2013) 
On the other hand, I feel that Croatia is still quite a close-minded society. We have yet to establish opportunities for individuals desiring to express themselves in different mediums. Many times, I have noticed that in Croatia, we are not as tolerant of differences as in the U.S. and in the U.K., and that individuals expressing themselves in a non-conforming ways are not tolerated by the society.
As much as I do love coming home, I often begin to yearn traveling if I stay in Croatia too long. Even though I love my country very much, I believe that my future is in travel and exploration of different cultures and countries. The beauty of life lies in variety. 

Helena Sopar on the streets of Zagreb, Croatia (2014)
AB: What does the future hold for Helena Sopar? 
HS: My passion is in acting, and I have already acted in several movies. My plan is to pursue an acting career in addition to modeling.  Also, I plan to strengthen my acting skills in LA and/or NYC. For me, acting is an art form that allows me to express myself and project my current feelings into a role. It is quite therapeutic. Also, I have started designing clothing as a hobby, and I hope that one day I could further work on my designs. 

Helena Šopar and actor Brian Geraghty in Mind Games for Zadar, Croatia’s Noir Festival

Helena Sopar in Last Sunshine 

One of Helena’s designs 

Another one of Helena’s design 

Thank you very much for the time. I very much enjoyed our style and beauty chats. We wish you the best of luck in your future endeavors, and look forward to seeing more of your exciting projects. To keep-up with Helena’s worldly escapades, follow her on Facebook and Instagram.

HRVATSKI: 


Prvit put sam zapazila Helenu Sopar na stranicama Americkog magazina: Marie-Claire. Nisam mogla da skinem pogleda sa prekrasnih prizora i ove izuzetne ljepote. Ubrzo sam saznala da Helena dolazi iz Hrvatske i nimalo me nije iznenadilo to sto je velikom brzinom osvojila svijet mode. Helena i ja smo se upoznale u Londonu dok je ona snimala jedan editorijal i odmah pronasle da imamo dosta zajednickog. Helena me odusevila njenom ambicijom, inteligencijom, prizemljenoscu i talentom.  

Helena Sopar on the cover of Stiletto Magazine 

AB: Kako je izgledao tvoj prvi odlazak od kuce i ulazak u svijet mode?

HS: Bilo mi je tesko. Kad sam imala 10 godina otisla sam prvi put u New York kod svojih rodjaka. Tada sam nazvala mamu i rekla joj da cu zivjeti u New Yorku. Ispocetka sam htjela da pohadjam skolu tamo jer sam uvijek bila dobar ucenik, medjutim to je bilo uzasno skupo. Od tog trenutka sam znala da ja ne zelim da ostanem u mjestu u kojem sam rodena. Ja sam odrasla u Novalji na Pagu (Hrvatska) i od malena sam mami govorila da je meni to mjesto premaleno i da ja moram da idem. Poslije sam otputovala u Zagreb i iz Zagreba kasnije vani zbog posla. 

Helena Sopar in New York City 

Bio mi je 19 godina kad sam se prvi put pocela baviti manekentsvom. Sjecam se da mi je bilo jako tesko. Stalno sam plakala i cak bih spavala sa upaljenim svjetlom u hotelskoj sobi. Mamu bih takodjer zvala usred noci ali ni na kraj pameti mi nije bilo da se vratim. Zaista sam voljela svoj posao i uzivala sam u njemu. Pamtim da mi je taj prvi period od 6 mjeseci do godinu dana bio najtezi jer sam se morala naviknuti da budem sama. Posao je sam od sebe stresan pogotovo jer se sama nosis sa cestim putovanjima i svim problemima oko toga kao sto su kasnjenje aviona i gubljenje prtljaga. Najteze mi je bilo sto sam sav taj stres morala da prezivim sama. Iako sam prolazila kroz tezak period, znala sam da ce biti OK. Znala sam da je to samo jedan proces odrastanja. 
Mislim da je najbitnije u zivotu znati sta zelis. Ja sam znala od malena sta zelim. Kako doci do toga, nekad je put tezi a nekad laksi i nijedan put nije savrsen. Prvih par mjeseci do godinu dana su  bili dosta teski ali sam se brzo navikla. Sada, kad putujem, to je drugacije jer poznajem dosta gradova u koje odlazim i imam puno prijatelja po cijelom svijetu. Ako odem u grad u kojem nemam prijatelja, to mi ne pada toliko tesko. Vec sam naviknuta da idem sama u kino i sama da setam. Takodjer, telefoni i skype mi omoguce da sam uvijek povezana sa svim najblizim. 

Helena Sopar on the cover of a Croatian magazine Gloria Glam 

AB: Kako si se nosila sa kritikama modne industrije i jeli ti tesko padalo to sto imas sve oci uperene u tebe za vrijeme kastinga i snimanja?

HS: Tesko je jer koliko god ljudi mislili kad vide modele uredjene, njegovane i samosvjesne, mi svi imamo svoje strahove. Vecina modela koje ja znam, ukljucujuci samu sebe, su jako sramezljive djevojke. Vecinu snimanja na koje idem, ja ulazim sa svojom book-om, i ljudi me ocjenjuju. Naravno da je to tesko psihicki ali se naviknes. To je takodjer jedan proces sazrijevanja; bude ti tesko jer neki od casting-a znaju biti dosta direktni. Ja sam jednostavno prestala to uzimati osobno i prihvatila sam to kao dio posla. Shvatila sam da neke kritike nemaju veze samnom i ko sam ja. Naucila sam da cak budem ljubazna prema ljudima koji su ponekad neljubazni i uzvratim im sa osmjehom. Naucis se nedopustati da ti iko utice na vjeru u sebe. 

Helena Sopar on a shoot
AB: Jesi li ikada dozivjela da neke od djevojaka na castinzima uzmaju to jako osobno? 

HS: Ja sam prva imala faze gdje sam zvala mamu i plakala govoreci kako su na castingu rekli nesto sto me uvrijedilo. Bilo je dosta ljudi kojima se nije dopadao neki aspekt mog izgleda. Nekad sam komentare poput “premrsava si”, “pretamna si” primala srcu. Medjutim ubrzo sam shvatila da je kritikovanje cesta pojava i da niko nije izuzetak: imala sam prijateljicu koja je potpuno svijetle puti, sa svijetlo plavom kosom i ocima i nju su tjerali da ide u solarij. Poslije sam shvatila da je najvaznije da ti “embrace who you are”, da si zadovoljan sam sa sobom. Kad prihvatis sebe onda postizes i naj rezultate: pocnes da zracis. Shvatila sam, da neovisno od osobe, svi mi imamo razlicite ukuse. Takodjer, za neciji ukus je jedan model bolji a za drugu osobu to ce biti potpuno drugi model. Na pocetku ja sam to dosta uzimala srcu: ljeti sam znala ne izlaziti po suncu cijeli dan da ne bih pocrnila. Znala sam nositi citavo ljeto ogromne sesire i znalo se da ja ne idem na kupanje do poslije 5 popodne. Shvatala sam to jako ozbiljno (to je moj posao na kraju) i ako mi je neko rekao da ne smijem pocrniti, ja ne bih pocrnila. Poslije sam shvatila da je to besmisleno, jer ako neko zeli plavu djevojku nikada nece uzeti mene ma koliko god se ja cuvala od sunca i bila blijeda. Ja sada mogu sa lakocom da pricam o tome jer je proslo 7-8 godina od kako sam u modnoj industriji. Medjutim, kad se sjetim svojih pocetaka uzasno mi je tesko i jako suosjecam sa djevojkama koje tek pocinju. Mislim da za ovu industriju moras biti jak karakter da bi zdrav izasao iz svega toga. 

Helena on the cover of a Croatian magazine “The Best Shop”

AB: Kao profesionalna manekenka, imas li neke savjete za ljepotu za zene koje su dosta zauzete? 

HS: ISHRANA: Kad sam tek pocela sa ovim poslom jela sam dosta brzo pripremljene hrane. U to vrijeme bila sam stalno bolesna. Shvatila sam da moram nesto promijeniti. Koristila sam vrijeme dok putujem kako bih citala knjige o zdravoj ishrani i zdravom nacinu zivota generalno. Brzo sam spoznala da je istina to sta kazu: “Ti si ono sto jedes”. Ja imam svoje “poroke”: napr. jedem jako puno cokolade. Toga se ne bih odrekla za bilo sta. Sa druge strane, nastojim da jedem zdravo koliko god mogu. Kad dodjem na snimanje na jedan ili dva dana u hotelu obavezno doruckujem. Meni je inace dorucak jedan od najbitnijih obroka u toku dana i volim da pojedem jaja i pahuljice (u koje ja stavim cimeta, meda, banana i drugog voca). Vazno mi je da je dorucak obilan. Za rucak pokusavam da uzmem vise proteina, kao na primjer ribu ili meso. 

Helena with her trusted Nutella 
QUINOA: Moj prvi “beauty tip” je quinoa! Volim ga jesti kao hladnu salatu sa lososom, avokadom i rajcicama, volim ga jesti sa przenim lukom, piletinom i paprikom. Cak ujutru nekada znam da napravim quinoa sa malo parmezana odozgo i to mi je isto super. 

MANKUKA: Drugi “beauty tip” je MANUKA med! To je med iz Novog Zelanda i on se samo proizvodi tamo. Moze se kupiti u Whole Foods u UK i USA. Meni taj med jako pomaze sa imunitetom i generalno mi poboljsava zdravlje. Ja sam u jednom trenutky bolovala od gastritisa koji sam dobila od stresa. Od kako sam pocela da jedem Manuka med svakodnevno gastritis mi je  potpuno nestao. Ja bih savjetovala da  se jede jedna kasika svaka dva sata za one ljude koji boluju od necega, i jedna kasika dnevno za odrzavanje imuniteta i generalnog zdravlja. Ja nosim taj med sa sobom na kastinge i snimanja. 

VODA I SAN: Treci “beauty tip” je VODA i odrzavanje zdravog sna i bio ritma. Meni dosta ljudi ne daje vise od 22-23 godine, a to je zato sto ja rijetko kad idem vani uvece. Jedino izadjem kad sam kod kuce i tada se malo opustim jer znam da ne moram raditi. Mislim da se zdrava prehranu i dobar san jako vidi na nasem izgledu. 

SPORT: Cetvrti “beauty tip” je sport. Svima bih preporucila yogu, pilates, boks i sve aktivnosti koje pomazu da se mi oslobodimo od stresa. Ja posjecujem teretanu oko 3-4 puta sedmicno. 

Helena Sopar for Bobbi Brown
AB: Kako se nosis sa cestim putovanjima i jet lag-om? 

HS: Na pocetku mi je trebalo malo vremena da se naviknem. Probala sam tablete za spavanje kako bih podnosila bolje jet lag, vremensku razliku, medjutim bilo mi je jako lose od toga. Ja sam znala putovati iz New Yorka za LA, pa iz LA-a nazad za New York, onda bih odmah sjela na drugi avion koji je isao za Njemacku.  Tu sedmicu skoro 6 dana nisam uopste spavala. Iako mi je posao nekada naporan ja pokusavam da se nosim sa time tako sto pijem uzasno puno vode.  Primijetila sam takodjer da i na snimanjima sada sluze zdravu hranu (sto prije nije bilo uobicajeno) kao ribu, meso i salatu. 

Helena Sopar with legendary hair stylist Max Pinnell

Meni takodjer dosta pomaze autosugestija. Cak i onda kad sam dosta umorna od jet lag-a, ja sebe mentalno natjeram da razmisljam pozitivno i da ubijedim sebe da cu posao uvijek odraditi najbolje sto moze. U tom slucaju znam otici na snimanje sa bocom vode i “emergency” Vitaminom C sto mi pomogne da izdrzim radni dan i onda se naposlijetku zasluzeno odmorim u hotelu.  

Helena Sopar on the cover of Stella magazine 

AB: Imas li neke “tips” za pakovanje?

HS: Ja sam profesionalni putnik i meni pakovanje i raspakivanje ne predstavlja nikakav problem. Moj tip za putovanje bez stresa je dobra organizacija (ukljucujuci lagano pakovanje). Cesto mi se desavalo da me agencija iz Londona nazove u 6 ujutru i kaze da se spakujem u roku od 2 sata jer imam zakazan let iz New Yorka u London. Sad mogu da se spakujem za 15 minuta za jednomjesecni boravak. Moje pakovanje se sastoji od 3 “garment bags” u koje smjestim haljine, hlace, i veste/majice. Naposlijetku, svaku od garment bags srolam da bih sprijecila guzvanje. Takodjer imam platnene kese za cipele i neseser za sminku. Uvijek ponesem lagane vjesalice za hemijsko ciscenje i u svakom hotelu se raspakujem u roku od 5 minuta. 

Helena for Spain’s Harpers Bazaar
AB: Koje su to od nekih pozitivnih i negativnih strana manekenstva koje nisu toliko ocigledne ljudima koji se ne bave tim poslom? 

HS: Ljudi vide finalnu sliku, ali ne vide trud i odricanje kroz koje manekenke prolaze. Na primjer, kad sam snimala u Barceloni “location shoot” ja sam morala da se budim u 3 ujutru i idem pravo u sobu sminkerice i frizera gdje ostanem oko 2 sata. Do 5 ujutru mi moramo da budemo spremni. Na poslijetku pojedemo dorucak i do 6 ujutru smo na setu. Izlazak sunca i zalazak sunca je najljepse svjetlo. Na poslu ostanem cijeli dan. Ljudi ne razumiju sta stoji iza fotografija: moj posao nije samo da stojim i slikam se. Ja na svakom snimanju pitam o cemu se tu radi. Kakvo raspolozenje zelite i sta od mene ocekujete. Ja moram onda da se transformisem u tu ulogu. Da bih bila dobar model, ja moram da kreiram specijalnu energiju koja se vidi na slici; moj posao je da stvorim nesto sto ce privuci publiku i prodati to sto klijent nudi. 

Helena can’t escape her campaigns: she finds them in every pharmacy she visits 🙂

Meni je manekenstvo kao gluma. Kad dodjem na set, ja stvorim sebi filmove u glavi: pomalo sam tuzna, pa sretna. Takodjer, nekad su prilike idealne a nekad budu katastrofa. Na primjer desilo mi se da snimam u NYC na -15C u bikinuju sa mokrom kosom i moram se pretvarati da se zabavljam i da je toplo. Drugi put mi se znalo desiti da je cijeli dan kisa i da imamo samo sat vremena da snimimo slike koje trebamo. Svakakvih situacija tu zna da bude. Glamur je samo zavrsna slika a iza nje stoji samo rad. Mi smo svi tu da stvorimo jednu vrstu “umjetnosti”: makeup artist je kao slikar, frizer takodjer mora stvoriti nesto sto je lijepo i privlacno ljudima. Ja ne volim kada ljudi omalovazavaju modu i misle da je tu bitan samo vanjski izgled i da to ne moze biti “duboko”. To nije istina! Da nema mode i da nema dizajnera ni modela ovaj svijet bi drugacije izgledao. Mi bi svi drugacije izgledali!  Mislim da je moda bitna ukoliko nam daje mogucnost da izrazavamo nasu osobnost kroz nase odijevanje (stil). 

Helena Sopar in Croatian ELLE magazine 

AB: Koje su ti najdraze stvari vezano za povratak kuci u Hrvatsku, a koje su najgore? 

HS: Lijepe strane su da je tu moja obitelj i moja sestra. Da njih mogu povesti sa sobom vani moj zivot bi bio savrsen. Naravno zudim za sarmama, da mi mama skuha juhu i napravi palacinke. Da lezim i da neko pazi na mene. Nedostaje mi ta toplina. Ja se istrosim i odem doma da napunim baterije. Cijela moja familija daje mi snagu za dalje i za putovanja i to je meni najbitnije na svijetu. Sa druge strane, mislim da je Hrvatska jos uvijek malo zatvorena sredina i da jos uvijek nismo dosegli mogucnost individualnog izrazavanja koje postoji u UK i USA. Dosta puta sam primjetila da mi bas ne trpimo raznolikost i da u jednu ruku neki individualni expressions mogu biti kaznjeni od strane sredine. Koliko definitvno volim dolaziti doma, moram priznat da nakon odredjenog vremena pocnem osjecati veliku potrebu da opet otputujem. Iako volim svoju domovinu, mislim da je moja buducnost vezana sa putovanja i istrazivanje razlicitih kultura i gradova. Ljepota zivota je u raznolikosti. 

Helena Sopar on the streets of Zagreb 
AB: Sta buducnost nosi za Helenu Sopar? 

HS: Moja strast je gluma i vec sam glumila u par filmova/serija, ukljucujuci: Mind Games, Last Sunshine i Inbetween Engagements.  Moj plan je da na kraju karijere modela vise istrazujem svijet glume i da se posvetim usavrsavanju svojih glumackih sposobnosti.  Za mene je gluma umjetnost koja mi daje mogucnost da ispoljim sebe i da projeciram svoja trenutna osjecanja u ulogu. 
Takodjer, pocela sam da dizajniram odjecu onako iz hobija i voljela bih mozda jedan dan pretvoriti to u nesto vise (neke od Heleninih komada odjece mozete pogledati ispod). 
One of Helena’s designs 
Helena Sopar in the movie “In Between Engagements” 
AB: Helena, hvala ti na vremenu. Od srca ti zelimo puno srece i jedva cekamo da vidimo tvoje sljedece projekte. Helenu mozete pratiti na njenoj Facebook stranici i Instagramu

Neven Ciganovic for Club Fashionista: EXCLUSIVE Interview

By Amra B. 

ENGLISH – HRVATSKI 

The first time I spotted Neven Ciganovic was in a magazine, where he was at a party with countless of celebrities and designers. He effortlessly stood out because he did not look like anyone else at the soirée. 

I later found out that Neven was the first celebrity stylist in Croatia; his career began in the 1990s when the name fashion stylist had not yet been coined. As a stylist, celebrities and fashion designers always surround him, and people religiously follow him on the red carpet and his globe trotting escapades.

Later, I followed Neven’s TV show when I visited Croatia, and I loved it! He has unbelievable charisma, is exceptionally witty and entertaining.  His sense of style is always impeccable; and his varying looks always pleasantly surprised me. Neven does not follow trends; he creates them!

Neven with his friend Nikolina Pisek (TV Presenter)
AB: How did you start in the fashion industry? At what age did you realize you wanted to make a career out of your passion for fashion and knick for styling? 

NC: I have to admit that my passion for fashion (if I can call it that) developed really early on in my life. My parents have always been fashion conscious, and they were able to transfer this enthusiasm for clothing and design on us as well. I remember that my sister and I were always the first ones to own the latest pieces of some popular designers. Even though I come from a family of educated professionals, and sometimes the funds were somewhat limited, we made sure to always find a way to be very fashion forward.


Neven with his friend Nina Moric (top model) 

Neven front row at fashion week 
AB: You were the first celebrity stylist in Croatia. People in the fashion industry in Croatia and the region follow you keenly. Can you explain to the general public what a stylist does?

NC: I cannot claim with certainty if I was the first stylist in Croatia; however, I was definitely the one who was able to take this profession to another level in my country. I was successful because I was able to convince others around me about the significance of styling in different professions, especially those individuals who were always in the limelight. Additionally, stylists job is to help someone build their “visual identity.” Stylists focus should be on helping individuals choose pieces that best represent and express their unique characteristics. The goal is for individuals to feel better in their skin and embrace their new image with confidence. 

Neven with his friend Nikolina Pisek (tv presenter)

AB: You lived in Los Angels; can you talk about your experience in the fashion industry in the U.S. versus Europe? How are they different? 


NC: When it comes to stylists’ work, there is no significant difference between the Unites States and Croatia. The biggest difference is the size of the market, which is much larger in United States (USA’s population is 317 million and Croatia’s is 4 million). United States also offers more variety of designs as the fashion industry is one of the largest in the world. Additionally, in the United States, there is also more competition amongst the celebrities to look good, and there is more demand for stylists to work their magic in differentiating once celebrity from the other.


AB: What was a difference in lifestyle you noticed in L.A. v. Europe? 

NC: I believe that Los Angeles is genuinely different from any other place I have visited. People in LA lead different kind of life: they are more relaxed and simple. I believe that it is due to the wonderful weather that these characteristics have developed; there are almost 365 days of sunshine. The climate also has an impact on the mood of the residents of LA in a sense that they are more enthusiastic/positive. LA also offers many opportunities for stylists, and I believe that this is where the whole idea of “American dream” was born; you truly feel that you are capable of achieving anything if you are caught in the right place at the right time. We could perhaps call this phenomenon “luck,” but I believe that luck will not carry us far unless we also pair it with charisma.

Neven with his friends (Croatia’s models)

AB: What is something that your fans do not know about you? 

NC:  I am well known in the media for always being eager to discuss a variety of topics. In my case, this willingness to be open has also proven to be quite positive: people’s perception of me has entirely changed, and now I am enjoying recognition that is completely different from the one that how the media had initially portrayed me years ago. I am not sure if I had mentioned this before (perhaps I have), but people often perceive me as someone who dedicates a lot of time to his appearance. They would be surprised to know that I hate visiting hair or cosmetic salons, and I get quite irritated while receiving a massage or some other type of SPA treatments. I feel that this is often a waste of my time, and I don’t like being too long in one place. 

AB: What advice would you give to women about how to style themselves? 
NC: I would advise all women to always consult with someone when it comes to their style. They can discuss their choices with a partner, a friend, or a stylist, but I believe that we always are more likely to make better decisions as a team. Every fashion experiment requires an approval of at least one more person. 

Neven at Croatia’s Fashion Week 

AB: What are the two fashion faux-pas that you see people repeat the most often?


NC: There are many trends that keep coming back but they are always adjusted to fit in with what people are wearing today. One of my least favorite trends is women’s ballerina flats; they never looked cool and are not feminine enough for my taste. 


AB: You are always surrounded by celebrities, is there any one who stands out? Do they ever inspire you? If so, who is one person in the entertainment industry who has inspired you? 

NC: When it comes to my job, it is quite usual for me to be surrounded with many so called “celebrities.” However, I have always had a difficulty in perceiving people through their celebrity status. For me, they are just people who happen to have jobs that entail public appearances. I have never idolized anyone, nor have I ever sought examples in others. However, I do admit that there are many people who I respect and these people often serve as my inspiration. They do not necessarily happen to be celebrities. 

Neven and his friend Iva Jerkovic (Croatia’s top model)
AB: Where does your source of inspiration for fashion come from? Is there one source or do the sources vary depending on the year? 

NC: I draw inspiration from past occurrences; I tend to ponder many “what if”-s  and that is how I come to my decisions. I believe that this is the easiest way for me to anaylze life; it empowers me to think that many of the mistakes I have made have been the result of my own doing. 


AB: Do you have any upcoming projects that our readers should watch out for?

NC: My brain functions 100km/h, and I am always analyzing everything. I have millions of idea; however, people around me often surpress this creativity and tell me to “keep my feet firmly on the ground.” Currently, my main focus is television; I am working with two different networks. I am also always hoping that my life will take me back to LA because I believe this is where many adventures still await me. 

Neven with Miss Croatia (left)

I would like to thank you for your time! We wish you much success in your feature endeavors, and we will continue to keep an eye out for your red carpet appearances and worldwide adventures! For a closer look, follow Neven on Twitter or on Facebook.  


Style – chat s jedan od prvih Celebrity stilista u Europi : Neven Ciganović

Nevena Ciganovića prvi put sam primijetila u jednom časopisu gdje su bile fotografije sa party-ja koji je okupio mnoge poznate osobe i modne dizajnere. On se jako isticao jer je izgledom bio razlicit od drugih prisutnih.

Kasnije sam saznala da je Neven prvi modni stilista u Hrvatskoj. Njegova karijera započela je 1990. godine kada je pojam stiliste još uvijek bio rijetko korišten. Kao stilista uvijek je okružen poznatim osobama i modnim dizajnerima, ljudi ga vijerno slijede na pojavljivanjama na crvenom tepihu a njegov planetarni uspjeh i danas raste.

Kasnije, kada sam posjetila Hrvatsku, pratila sam Nevenov TV show i bio mi je veoma interesantan! On ima nevjerovatnu karizmu, iznimno je duhovit i zabavan. Njegov osjećaj za stil je uvijek besprijekoran a njegov drugačiji izgled uvijek me ugodno iznenadi . Neven ne slijedi trendove, on ih stvara!

Neven’s campaign for ELFs (Croatia’s popular clothing brand)

AB: Kako su nastali tvoji početci u modnoj industriji? Sa koliko godina si shvatio da želiš svoju karijeru graditi na osnovu strasti za modu i svog smisla za dobar styling?

NC: Moram priznati da se moja strast za modom, ako je mogu tako nazvati, jer je to zaista nekoć i bila, razvila vrlo rano. Naime moji roditelji su uvijek bili velike estete u modnom smislu te su nas od malih nogu usmjeravali modi. Ja se sjećam da smo ja i sestra uvijek imali među prvima sve trendove koji bi se pojavili na tržištu. Iako potjecem iz dosta skromne intelektualne obitelji za lijepu odjeću se uvijek našlo novaca.

Neven with his friends (Croatia’s models) 

AB: Prvi si stilista slavnih i poznatih u Hrvatskoj. Ljudi u modnoj industriji u Hrvatskoj i regiji slijede te sa oduševljenjem. Možeš li objasniti javnosti, za te ljude koji te prate, šta zapravo stilista radi?

NC: Ne mogu sa sigurnošću tvrditi da sam bio baš prvi stilista u regiji ali definitivno jesam prvi koji je tu profesiju izdigao na jednu višu razinu, odnosno uspio sam ljudima predstaviti koliko im je styling bitan posebno onima koji se bave javnim profesijama. Uglavnom stylist bi trebalo da bude osoba koja će nekome pomoći da izgradi svoj vizualni identitet te mu pomoći da taj svoj novi imidž ponese sa samouvjerenošću.

Neven with his friends (Croatia’s models and starlets) 
AB: Živio si u Los Angeles-u pa da li možeš reći nešto više o svom iskustvu u modnoj industriji u SAD-u u odnosu na Europu? Da li postoje velike razlike te u čemu se one ogledaju?

NC: Što se tiče stylističkog posla ovdje i u Americi ne postoji bitna razlika osim što je tamo puno veće modno tržište te su sve te stvari koje su ti potrebne za stayling više dostupne. Osim toga tamo je i veća konkurencija među celebovima te im definitivno treba vise pomoći oko načina na koji će se među tim mnoštvom još bolje istaknuti.


AB: Koja je razlika u načinu života u LA-u u odnosu na Europu po tvom misljenju?

NC: Mislim da je Los Angeles potpuno drugačija priča od svega drugoga što se za život nudi u svijetu. Tamo je nekako sve više opuštenije i jednostavnije. Prvenstveno mislim da je tako zbog izuzetno dobre klime gdje je skoro svih 365 dana u godini sunčano što znaci da su ljudi odmah pozitivnje raspoloženi. Također tamo postoji bezbroj mogućnosti vezanih za posao te sam siguran da je upravo od tamo potekla ona konstatacija da ti se život može promijeniti za 100 stupnjeva samo ako se nađeš u pravo vrijeme na pravom mjestu. To bi mogli nazvati i srećom ali ta sreća ne vrijedi mnogo ako uz nju ne nosiš neku karizmu.

Neven and his friend Iva Jerkovic (Croatia’s top model) 

AB: Za sve tvoje fanove i čitatelje Club Fashionista otkrij nešto što do sada nisu mogli saznati o tebi?

NC: Ja sam bar poznat po tome da uvijek otvoreno o sebi govorim po pitanju skoro svih tema. U mom slučaju to se nikad nije pokazalo negativno. Dapače, ljudi su me počeli percipirati potpuno drugačije od onog stava koji su imali o meni kakvog su ga prvobitno stvorili mediji. Evo nisam siguran da li sam to ikad negdje pomenuo (a mozda i jesam), iako ljudi misle da ja svom izgledu posvećujem jako puno pažnje, ja recimo mrzim posjete frizeru, kozmetičaru a mrzim i masaže i bilo koje oblike te vrste relaxacije. Meni je to jednostavno gubitak vremena i ne volim provoditi puno vremena na jednom mjestu.

AB: Savjet koji bi dao ženama o tome kako da izgrade svoj stil?

NC: Pa svima i ne samo ženama bih savjetovao da se uvijek oko svega a posebno stila, savjetuju sa nekim, bio to partner, prijatelj ili stylista. Neke zaključke je uvijek jednostavnije donositi u dvoje, odnosno za svaki modni izlet trebamo nečiju potvrdu ili odobrenje.


AB: Koja su, po tvom misljenju, dva trenda iz prošlosti koje primjećuješ da ljudi ponavljaju u svojm odijevanju?

NC: Postoji jako puno trendova iz prošlosti koji se vraćaju svake sezone ali se svake sezone prilagode trendu. Jedan od meni najomraženijih su svakako ženske balerinke, one mi nikad nisu izgledale interesantno niti mi za moj ukus djeluju dovoljno ženstveno.

AB: Uvijek si okruženen slavnim osobama Postoji li neka osoba iz svijeta slavnih i poznatih koja se 
po bilo čemu ističe? Da li su slavni oni koji tebe inspirišu? Ako da, odaj nam ime tog celebrity-ja!

NC: S obzirom na moj posao normalno je da sam se tjekom svih ovih godina baš našao u okruženju nazovimo ih slavnih osoba. No meni ih je uvijek bilo teško tako doživljavati jer za mene su oni samo ljudi koji se bave javnim profesijama. Nikad nisam idealizirao nikoga niti sam u nekome pronalazio uzore. No moram priznati da su postojali i postoje ljudi kojima se divim i u kojima pronalazim inspiraciju ali nisu nužno iz svijeta poznatih.


AB: Odakle sve crpiš inspiraciju za svoj rad? Da li je to uvijek isti izvor energije i inspiracije ili se to mijenja iz godine u godinu?

NC: Inspiraciju najčešće crpim iz nekih svojih bivših postupaka. Uglavnom preispitujem sebe što bi bilo kad bi bilo i tako donosim zaključke. Shvatio sam da mi je tako najlakše jer tako jedino svu krivnju mogu usmjeriti samo na sebe.

AB: Da li Neven Ciganović uskoro priprema neke nove projekte na koje bi naši čitatelji trebalo da obrate pažnju? 

NC: S obzirom da meni mozak radi 100 na sat, u mojoj glavi se uvijek nešto vrzma. Prepun sam ideja ali me ograničavaju ljudi oko mene i spuštaju me na zemlju. Momentalno mi je glavna preokupacija televizija, radim dva tv projekta na dvije različite televizije i nekako se uvijek nadam da će me put ponovno odvesti u Los Angeles jer sam siguran da me tamo očekuje još mnogo toga.

Neven with his friend Nikolna Pisek (Croatia’s TV Presenter) 
AB: Željela bih se zahvaliti za vrijeme koje si odvojio za Club Fashionista! 
Želimo ti mnogo uspjeha u tvojim budućim projektima a mi ćemo i dalje  držati oko na tvoje radove za crveni tepih i avanture širom svijeta!

Za više informacija , Nevena možete pratiti na Twitteru @ NevenCig ili na Facebooku: https://www.facebook.com/cigi.privatno .

Zorannah: Rock Princess of Belgrade

By Nerina Hodzic Poplata

Blogging in Southeastern Europe is increasing as we speak, trendsetters are making statements with their everyday outfits, revealing their beauty secrets and everything else related to the world of beauty, fashion and luxury. We have been tracking a large number of bloggers through their daily fashion diaries. Finally, I spotted an outrageously beautiful blond, who is quite the diva and a local celebrity with over 51,000 fans on Facebook. She was educated in Milan, Italy (the fashion Accademia del Lusso School of Fashion) and currently resides in Belgrade Serbia. Her name is Zorana Jovanovic, and she is the proud owner of her spectacular blog called Zorannah’s Fashion Corner. She goes by the pen name Zorannah.

Her hair is stunning with its fullness, shine and curls; her closet is full of designer items, and she has a multitude of fun videoclips (scroll down to see). So, we decided to contact her on behalf of Club Fashionista and exchange a friendly chat. Her street-style is simply irresistible as she shows it off in cosmopolitan cities around the world. 


Her story as exposed on her blog started out differently: she began writing during a very ugly period in her life. She did not get out of the bed for about three months, and her only wardrobe changes consisted of sweatpants and pajamas. Without further ado, let’s go and meet her!


Zorannah
Zorannah: I needed something that would motivate me to wakeup, get out of the house and to fix whatever I was going through. At the time, I was following one or two blogs; before deciding to study in Milan, I decided to start writing my own blog and share with the world what I had to say. 


She has been a blondie as far back as she could remember, well not quite literally but…

Zorannah: Sometime in elementary school, I decided to try blond highlights; my mother is blond, and she is the main culprit here 🙂 Subsequently, somewhere in the first or second year of high school, I completely dyed my hair to blond. I have only been a brunette for two weeks two years ago. Maintaining the blond color has been easy since I am not someone who likes to experiment with her hair.

My Signature Blond Locks
Zorannah’s Choice of Footwear,
if she could keep only five pairs…
Zorannah, as most of us women, has too many clothes that she does not need; so, is there an abundant amount that you have never worn?


Zorannah: Definitely, I have a lot of things; but there is nothing in my closets that I have not worn. After every photo session, I wear my outfits for the next couple of weeks and then the problem beings: my clothes start to pile-up. As far as shopping, I buy my clothes mainly in Belgrade; for my accessories, i.e. handbags and shoes, I go abroad for shopping sprees. 

Her favorite destinations for shopping: LA, Paris and London. In fact, here she gives us a “Closet Tour,” watch her video clip:


The beauty about fashion is that it is a universal “language,” which everyone speaks; here, although Zorannah speaks in Serbian, you can recognize many of the luxury designers, e.g., Louboutin and Louis Vuitton, which many of us adore.

What are some of your top choices for the autumn? 

Zorannah: black leather pants, tights, light gray oversized sweater, wedge sneakers, a scarf and sunglasses. There is a t-shirt that says “All blogs post the same stuff,” which in fact is true because there are “it” pieces that all of us fashion bloggers own or desire to own. Currently, I have spotted one fashion blogger trend: checkered long sleeved shirt that is being tied around the waist. See the photos below.

After many posts and photos, Zorannah decided to publish fun tutorial videos…

Zorannah: The logical sequence of events was that on certain subject matters I make videos because that would be useful to my followers, e.g., what makeup to use, what beauty products to use, to review perfumes and many other beauty insider tips. 

This successful blogger enjoys all the benefits of the social media era so she is faithful to Instagramu, where she likes to follow Russian fashionistas and “it” girls like Miroslava Duma and American fashion icons like Nicole Richie, Rachel Zoe and Mary Kate Olsen. Also, she follows Cassie although she has completely opposite style.


Club Fashionista: You must dish, approximately how much do you spend monthly and your beauty products, including makeup? What is your favorite make up look?

Zorannah: I must admit I do not do the math! I will abstain from shopping for periods of time; however, when I am out, I will make some large damage to my wallet. My favorite makeup look is the Mary-Kate Olsen look with brown eyeshadow around the entire eye, nude lips, pale face but perfectly blended contours.

In this video clip, Zorannah discusses her favorite beauty products:



Zorannah is girl who stands firmly with both feet on the ground, and without too much planning, she takes action and immerses herself in work. As far as her dreams are concerned, she said 

Zorannah: My dream is not related to my blog and the fashion world but primarily revolves around family. I dream of having a large yard, four children, a funny husband, and lots of friends of my children, with whom the home will never be a boring and a quiet place! 

A huge thanks to Zorannah on this beauty and style chat, and I wish to her all the happiness and success (and the four children)! 🙂 We look forward to following you around the world in all of your colorful ensembles. 

Zorannah: Lots of hugs from the rainy Belgrade to all Club Fashionistas!
I want to let you know that this is just the beginning of our fashion escapades in the Balkans! Stay tuned for more…
X O X O


BOSANSKI / SRPSKI / HRVATSKI:

Balkanska bloggerska scena svakim danom broji sve veći broj blogova osvećenim modnim temama, trendovima, svakodnevnim outfitima, beauty novitetima, te svemu vezanom za taj uvijek atraktivni svijet mode, luksuza, stila.

Veliki je broj bloggerica koje možemo svakodnevno pratiti kroz njihove modne dnevnike, međutim malo je onih na čije blogove se rado vraćamo. Jedna od takvih upravo je plavokosa Beograđanka, sa kojom smo proćaskali jedno oktobarsko popodne. Za stranice Club Fashionista, donosimo slatke male modne tajne bloggerice koja ima preko 51.000 Facebook pratioca, prekrasne plave uvojke, veličanstven ormar pun dizajnerskih komada, te mnoštvo interesantnih video clipova, od kojih ćemo nekoliko predstaviti u nastavku. Idemo ju upoznati!

Zorana Jovanović je ponosna vlasnica bloga Zorannah’s Fashion corner, sa diplomom italijanske škole mode Accademia del Lusso. Živi u Beogradu, a fotografije svojih outfita postavlja kako sa beogradskih ulica i trendy evenata, tako i sa ulica mnogih svjetskih metropola, koje rado posjećuje.Njena priča o samim počecima bloggerskog života je pomalo drugačija. Blog je počela pisati nakon jako ružnog perioda u svom životu. Bio je to period kada 3 mjeseca nije izlazila iz kreveta, a jedino što je oblačila bile su piđame i trenerke.

Zorannah: Trebalo mi je nešto da imam motiv da izađem iz kuće i da se sredim. U to vreme sam pratila jedan ili dva bloga i pre puta u Milano sa Akademijom sam rešila da otvorim svoj sopstveni blog.


Plavuša je otkad zna za sebe. Ne baš doslovno, ali….

Zorannah: Negde u osnovnoj školi sam krenula da izvlačim plave pramenove (mama moja je plava i ona je glavni krivac, hehe), a onda sam se negde u prvom,drugom razredu srednje škole skroz ofarbala. Imala sam samo jedan izlet u smeđe pre 2 godine koji je trajao dve nedelje. Jednostavno to sam ja. Nisam neko ko voli da eksperimentiše sa kosom.

Zorannah, kao i većina svih nas ženskog roda, zna da ima previše odjeće. Naravno, postoje i komadi koje još uvijek nije obukla.

Zorannah: Daaaa! Definitivno imam mnogo toga, ali ništa ne nosim. Kadase jednom uslikam, to mogu ponovo obući tek za par nedelja i onda se stvari gomilaju. Što se shoppinga tiče, garderobu uglavnom kupujem u Beogradu, a torbe i cipele u inostranstvu.

Zoranin izbor obuće kad bi mogla zadržati samo 5 pari
Njene omiljene destinacije za shopping su LA, Pariz i London.
Kako bi mogli dobiti bolji uvid u Zoranine riječi, slijedi video clip “Ormar tour”. Uživajte!


Ono što Zorannah izdvaja kao top outfit za jednu jesenju popodnevnu šetnju podrazumijeva crne kožne pantalone/helanke, svijetlo sivi oversize džemper, patike na platformu, veliki šal i sunčane naočale.

Na pitanje o stilu bloggera, Zorannah govori:

Ima jedna majica na kojoj piše “All blogs post the same stuff”. I upravu su. Postoje “it” komadi koje mi svi imamo ili želimo da imamo. Oh, trenutno su to karirane košulje zavezane oko struka!
Na svom blogu postavlja isključivo outfit postove i ne voli da ubacuje ništa drugo. Nakon postova i fotografija, Zorannah je počela i sa objavljivanjem interesantnih video clipova.

Zorannah: Logičan sled događaja je bio da o određenim stvarima snimam video clipove, jer tako zadovoljim potrebe posetioca da znaju šta koristim od šminke, beauty preparata, koje parfeme volim, te mnogo drugih sitnica o meni.

Ova uspješna bloggerica uživa u svim čarima internet ere, tako da je vjerna i Instagramu, na kojem voli da gleda dame sa ruske modne scene,poput Miroslave Dume. Nicole Richie, Rachel Zoe, Mary Kate Olsen, kao i njihova potpuna suprotnost Cassie – to su celebrity osobe na čije fotografije često klikne “like”.


Club Fashionista: Hajde, priznaj nam, koliko novca mjesečno trošiš na beauty proizvode i šminku? Omiljeni make up look?

Zorannah: Tačnu računicu stvarno nemam. Zavisi kako kada.. Nekada mi stvarno nije do shoppinga, a nekada u jednom danu napravim ogromnu štetu (svom novčaniku). Volim onaj ispijeni look koji fura Mary Kate Olsen: braon senka oko celog oka, nude usne, bledo lice, ali savršeno ukontureno.

Zorannah je djevojka koja čvrsto stoji s obje noge na zemlji, te ništa mnogo unaprijed ne planira, samo ide naprijed i radi na realizaciji svojih planova. Što se njenih snova tiče, ona ističe: Moji snovi nisu vezani za blog i posao, već isključivo za porodicu; a tu sanjam veliko dvorište, četvoro dece, muža kako pravi roštilj i još petoro prijatelja moje dece koji zajedno s njima, prave haos!

Zoranine omiljene kozmetičke preparate pogledajte u videu koji slijedi: 


Veliko hvala Zorani na ovom ćaskanju, uz želje za onom dječicom sa kraja našeg razgovora, te svakako još mnogo mnogo atraktivnih i originalnih outfita na njenom blogu.

Uz Zoranine pozdrave iz kišovitog Beograda za sve Club Fashioniste, želim da vas obavijestim da je ovo tek početak modnih priča sa Balkana! X O X O

Style Chat with the Spanish Tech-Savvy Blogger: Loreto Gordo

By Paulina Fornovi

She simply glows: she is full of enthusiasm, has the beauty of a girl-next-door look, and is one of the most well known bloggers in Spain. Her name: Loreto Gordo.

I wanted to introduce Loreto Gordo to the world because she has a very positive and inspiring story. She pursued her love for fashion since the early age, decided to leave the fashion industry to become a kindergarden teacher only to re-enter it and develop an application for fashionistas: MyLuks…

Her style is laid back and very natural. Almost everything she wears looks effortlessly beautiful!

Made in Style by Loreto Gordo
Here is her story…

Paulina Fornovi (for Club Fashionista): When did you passion for fashion become pronounced? At what age?

Loreto Gordo: Perhaps, it was something innate. Since I was young, I was very flirtatious with all things fashion, e.g., fashion magazines, my mother’s clothes and makeup. In fact, I remember crying when my mother forced me to wear a dress I did not fancy. Also, I remember, while holding my mother’s hand, stopping in front of so many window shops to admire the mannequins and their dresses. I soaked up the colors and the different ways the mannequins were dressed. 

I recall that in middle school one of my worst “enemies” was our ugly gym uniform, which we had to wear during our physical education class. I would cringe at the sight of it and hurry after class to change because I was horrified at the idea that others on the streets would see me in a gym uniform. In fact, even if the class was at 9am and I was running late to school, I would leave home with my hair made-up and my outfit carefully picked-out, and then change quickly for the gym class. I vowed that no one but my classmates would ever see me in a sweatshirt or that gym uniform.

Loreto Gordo (Plaza del Marqués de Salamanca)
Paulina Fornovi: When did you decide to dedicate your professional life to fashion? Was there a key factor that influenced your decision?

Loreto Gordo: I remember when I was 18 years old, we were going through all the possible majors; none of them excited me like the thought of obtaining a bachelors degree in fashion. My level of enthusiasm and motivation peaked every time I thought about fashion. All the subject matters relating to fashion, I was ready to soak-up. Thus, after a talk with my parents, both agreed and were delighted to see me happy pursuing a degree in fashion design. 

I graduated at the top of my class, and worked afterwards for a firm, which specialized in designing wedding dresses. I had another calling, which was to teach kindergarden; I have always loved children so it seemed natural. At the time, I decided to put fashion on the side and dedicated my life to teaching. I continue to express my enthusiasam for fashion through an outlet: my personal blog called Made in Style. 

Paulina Fornovi: How many years have you spent working in the fashion industry? 

Loreto Gordo: Two and a half years; from March 2011 until present.
Loreto Gordo: Fashion Stylist from Madrid
Paulina Fornovi: You have an application for fashionsitas caleld MyLuks, which I will ask you about in a minute. First, I would like to know how do you think the fashion industry has evolved with the advent of the Internet and social media?

Loreto Gordo: I believe it has evolved a great deal since the Internet allows for us to find a greater variety of people, blogs and styles. People can express their individuality through their blogs and interact with others either of similar interest or fans. 

Paulina Fornovi: Can you tell us about the phone application for fashionistas you are working on, MyLuks?

Loreto Gordo: Firstly, I would like to mention that not long ago, I received an invitation from Terra Spain, a portal for digital media, to feature my street style after my personal blog Made in Spain became popular. My style became even more widely followed after I joined Terra Spain. Now about the phone application for fashionistas I have been working on…

It is called MyLuks, and it is an application for fashionistas that permits you to organize your closet and create your own looks. It is a lot of fun and very useful! I have combined the Terra Spain features and my personal blog Made in Style.
Loreto Gordo & My Lüks
Paulina Fornovi: Where do you see within three years?

Loreto Gordo: Well, as I always say, I like to live every day and let life surprised me.

Where do you see yourself in 10 years?

Loreto Gordo: Hmm…in many places! Haha, certainly, I would like to dabb my fingers in becoming editor of a well known magazine, and appearing on international television. I would like to be involved in teaching as well…in another words, in many places! 🙂

Loreto Gordo sharing her experience 
with Club Fashionista

Paulina Fornovi: Being so busy with teaching, developing MyLuks and writing your own fashion blog, how do you handle your personal life?

Loreto Gordo: I miss spending more time with friends but I am optimistic since little by little I am becoming better organized and trying to establish a balanced life.

Made in Style by Loreto Gordo
Paulina Fornovi: Since many young Spaniards have been leaving Spain (and crossing into the likes of UK and even South America) during the deep economic recession in Spain, emigration has become a hot topic. What do you think of the emigration?

Loreto Gordo: I believe it is personal, and for me I still find many plenty of options in Spain. I suppose from my circle of friends, many after completing their university studies have received job offers, I remain positive. With that said, if I was out of work, I would pack my bags and seek employment in another country. I have been very fortunate not to have been obliged to move away from my home country. that as they are in Spain things I find very good choice. 

Paulina Fornovi: Do you plan to go on some vacation getaway soon?

Loreto Gordo: I just came back from my summer vacation on the Mediterranean; with that said, I would have gladly stayed there for at least a week or more. The beach and the glistening waters breathe life into me. 

Paulina Fornovi: With the MyLuks application and your personal blog, could you do your work from any part of the world? 

Loreto Gordo: If I had internet, yes (haha)...

Loreto Gordo
Paulina Fornovi: Since you entered the world of fashion, what was it that immediately struck you?

Loreto Gordo: It was the comments that people would leave on my personal blog…there was everything! Also, after entering the world of Terra, I noticed that the team I worked with was very energetic and positive; during photo shoots, we would continually laugh!

Loreto Gordo

Paulina Fornovi: What advice would you give to readers Club Fashionista?
Loreto Gordo: If you believe in your dream, you really have to fight for it. You need to fall in love and marry that dream. Work steadily to make the dream come true. The day that you become unfaithful, your efforts may have been made in vain…


Instagram: @shinyandfashion
Twitter: @shinyandfashion
Facebook: Paulina Fornovi
WhatsApp: 00 (+34) 625 706 543

En español.

Os presento a Loreto Gordo de Madrid. Es una profesional del mundo de la moda. Una chica feliz, activa, trabajadora y muy estilosa. Lleva el blog ¨Made in style¨ creado por ella, trabaja en la app My Lüks y trabaja para Terra Networks filmando y redactando el “Street style” de la gente de Madrid.

¿Desde cuándo te gusta la moda?

Digamos que desde siempre, es algo innato. Ya desde pequeñita era muy coqueta y lloraba las veces que mi madre me obligaba a ponerme un vestido que no me gustaba. También me acuerdo de ir de la mano de mi madre y pararme delante de todos los escaparates a contemplar las prendas sobre los maniquíes. ¡Me chiflaba!

Loreto Gordo




Más tarde, en la época del colegio, solo me ponía el chándal cuando teníamos clase de educación física. En cuanto acababa la clase, daba igual si era a última hora de la tarde, me cambiaba inmediatamente. Me horrorizaba la idea de salir a la calle vestida de deporte. Y si la clase era a las 9 de la mañana, igual, yo salía de casa con mi falda de tablas y luego me cambiaba al llegar al colegio. ¡No podía ver el chándal! (jaja) 

¿Cuál fue el elemento clave que te hizo decantarte por dedicarte a ello?

Recuerdo que a mis 18 años, en 2º de bachillerato, no paraban de hablarnos en el colegio sobre las posibles carreras universitarias y ninguna de ellas me llenaba lo suficiente ni me llamaba la atención, hasta que descubrí por mí misma que lo que realmente quería estudiar era Moda. Era el único tema que despertaba en mí un gran interés, entusiasmo y motivación. ¡Quería empaparme de Moda! Así que, no dudé en ningún momento en comentárselo a mis padres y éstos accedieron encantados. 🙂

Realicé un módulo de grado superior de Patronaje e hice las prácticas en Friki, una firma de vestidos de novia. Luego, más adelante, según pasaron los meses opté por formarme como maestra de educación infantil para dedicarme en cuerpo y alma a los más pequeños y dejar la Moda como un hobby, de ahí la creación de mi blog personal, Made in Style. Y a día de hoy, compagino la carrera de magisterio con mi pasión por la Moda.

¿Cuántos años llevas en el mundo de la moda?

Dos años y medio, desde marzo de 2011. 

¿Qué es lo que más te gusta de el mundo en qué te mueves?


La gran variedad de personas, blogs y estilos que te puedes encontrar. Cada persona, cada estilo y cada blog es único en su especie. Me encanta como la gente se entrega a su blog y a sus seguidores. ¡Es un trabajo muy bonito y gratificante!

Made in Style por Loreto Gordo
¿Tienes nuevos proyectos?
Tengo alguno en mente, ¡como todo el mundo!

¿Cuáles?

No me gustaría revelarlos todavía… (jejeje)

¿Dónde te ves dentro de 3 años? 

Bueno, como siempre digo, me gusta vivir el día a día y dejar que la vida me sorprenda. A día de hoy tengo mi espacio en Terra España, el portal de medios digital, donde tengo mi blog “Street Style” en el que publico una entrada diaria, incluídos los fines de semana. Un espacio que conseguí gracias a mi blog personal, Made in Style, que intento actualizarlo siempre que puedo. También llevo la comunicación de una app de Moda, MyLüks. Y de momento mi objetivo es acabar la carrera mientras compagino Terra, Made in Style y MyLüks. ¡Más adelante…quién sabe!

Loreto Gordo
¿Dónde te gustaría estar dentro de 10 años?

Puff.. ¡en muchos sitios! jaja Pero sin duda, en alguna revista trabajando de directora de arte o estilista. ¡Aunque el mundo de la televisión también me parece muy tentador! Sería fantástico trabajar en un colegio por las mañanas y en alguna revista por las tardes. Pero como ya te digo… ¡Nunca se sabe! 

¿Echas de menos algo desde que empezaste en el círculo de la moda?

Echo de menos pasar más tiempo con mi gente, pero poco a poco voy organizándome mejor y encontrando sitio para todo. 

¿Qué opinas de la emigración?

Opino que tal y como están las cosas en España me parece muy buena opción. Tengo muchos amigos que han acabado su formación universitaria y que no encuentran una buena oferta de trabajo. Muchos de ellos se están yendo fuera por este motivo. Y yo, porque a día de hoy tengo la suerte de tener trabajo, pero si me viese en su situación haría lo mismo. Cogería mis maletas y buscaría empleo en otro país. 

¿Te gustaría irte a algún lado?

Acabo de regresar de mis vacaciones de verano pero me habría quedado ahí por lo menos una semana más… ¡Se me han pasado volando! Osea que mi respuesta es sí, me iría a cualquier sitio que tenga mar… ¡Me da la vida! 

¿Crees que podrías manejar todo lo que haces y lo que quieres hacer en cualquier parte del mundo?

Si tuviese internet sí… (jaja)

Qué anecdotas nos podrías contar que te hayan ocurrido desde que empezaste en el mundo de la moda hasta hoy:

Los comentarios que te deja la gente en el blog… ¡Hay de todo! 

Y de mi trabajo con Terra, lo bien que me lo paso filmando a la gente. Recuerdo que con la bloguera, María León, nos entraba continuamente la risa. Repetimos su toma unas 7 veces sin exagerar… 

¿Qué consejo darías a los lectores “Club Fashionista”?

Que si tienen un sueño, luchen verdaderamente por él. Que crean en él y lo pongan en marcha. Os tenéis que enamorar y casaros con ese sueño, trabajando de manera constante. El día que no le seáis fiel, todo el esfuerzo puesto no habrá servido para nada…

Loreto Gordo: Fashion blogger
Entrevista realizada por Paulina Fornovi.

Instagram: @shinyandfashion
Twitter: @shinyandfashion
Facebook: Paulina Fornovi
WhatsApp: 00 (+34) 625 706 543

INTERVIEW with the "IT" Fashionista: Martina Saira

By Nerina Hodzic Poplata 

(English – Bosanski)

I am sure that after watching the cult TV series Sex and the City, you may have been envious–admit it at least a little bit! You may have thought that the life of Carrie Bradshaw and the rest of her crew was a tad bit unrealistic. For example, they have very successful careers; are invited to the “it” fashion shows, events and parties in the big apple; are overwhelmed with phone calls from cute and interesting men; and always wore the super expensive designer clothes and shoes. I must admit, I was a tiny bit envious! 

Recently, I met a lady who is living in real life her Sex and the City fairytale; her name is Martina Saira. She is the director of telecommunications for the SEE, she writes a fashion column for a lifestyle magazine, and is happily married. In sum, Martina is successful, fabulous and beautiful! Immediately, I demanded an interview; thus, here you have it, an exclusive interview with a local celebrity Martina Saira for Club Fashionista!



Martina in Times Square New York City

When I asked her who is Martina Saira, her reply: I am two different people. Privately, I am a wife and a friend; I am smiling, loving life and fashion. Publicly, I am a director (“the boss”), a fashion column editor, and a dreamer of owning my own fashion brand. Overall, I like challenges and am a dynamic person.

Martina Saira with her husband and her friends
Nerina for Club Fashionista: So, you work in an office, track trends, write for a lifestyle magazine, have your own fashion blog and are a wife, how do you find time to do it all? 

Martina Saira: Simply, if you love your job and if you do not mind working overtime, my schedule is possible. The results of my effort are rewarding and makes my long work hours worthwhile. Also, I developed tremendous working habits from an early age, and your work ethic is part of your success formula. Moreover, I think sometimes I have an excess amount of energy that helps to carry me throughout the day. 


Nerina for Club Fashionista: Also, I know you are an excellent skier; you repeatedly won first place at many international competitions in skiing. Which sports do you take on in the summer?

Martina Saira: True, skiing is a fulfilling sport. From an early age, I have been faithful to the mountains because of the tremendous benefit I receive from their landscape, e.g., the greenery, the fresh air, and the snow. Also, skiing is special because this is a time, where I can turn off all the buzzing thoughts in my head; I escape from everyday life; and my adrenaline rush kicks in as I pick up the fast pace on my skis. My love for sports comes from a belief that to be a good manager, you have to be well organized, which includes not only in your work but in your personal life as well. Thus, I make sure that I take care of my physical health. When not skiing, I hike on the gorgeous mountains of Bosnia and Herzegovia. The end goal is to keep in great physical shape and maintain strong muscles.
Martina Saira Skiing
Nerina for Club Fashionista: During the Sarajevo Film Festival (“SFF”) this summer, I remarked that everyday you were glowing; you were wearing original and customized clothing. Were they made specifically for you by local fashion designers? 

Martina Saira: Yes, during the SFF, I wore pieces exclusively tailored for me by Bosnian fashion designers. We launched an initiative with Modamo Info to support local fahion designers by wearing their latest “it” pieces. The pieces were designed specifically for SFF and its red carpet. It was my honor to support local Bosnian fashion designers because the quality of their clothing can easily be compared with some of the biggest names in the fashion industry. SFF has set amazing trend standards, which we see and follow! I was only a small part of the story that was supposed to show that the fashion boundaries can be moved.

Dress by Nina Varga, a fashion designer from Bosnia
Dress by Belma Tvico
Nerina for Club Fashionista: You wore high-end designer shoes during the SFF. Do you have a favorite pair that you wore? 

Martina Saira: All of my shoes are almost equally dear to me. Each pair characterizes a specific fashion trend or fashion era. Each shoe trend conveys a significant story for me.
Her lovely Jimmy Choo shoes
Nerina for Club Fashionista: What is your attitude towards  make-up? On most of the photos in print and Internet media, it is evident that you prefer a natural and a nude look. Can you share some of your beauty tips with our readers?

Martina Saira: A natural and a nude look is always “in,” and you can never go wrong with this choice. My advice is to find a signature makeup piece that makes you stand out. Let this signature piece be what distinguishes your own brand. The most important part is whatever you chose, be yourself. My beauty tip: try a MAC lipstick with a natural look. Another beauty tip: laugh as much as possible; even the wrinkles when you smile are attractive!
Nude make-up & Jacket by Anida Kapo
Nerina for Club Fashionista: Please reveal a few secrets to having a great sense of style? Does having good style mean you have to buy expensive and high quality clothing and striking jewelry? 


Martina Saira: Style is something you cannot learn; you have it or you do not. Of course, there are trends, stylists and designers you can follow for fashion advice. I believe that the secret to an amazing outfit is the courage to put something together in its own unique way, i.e. innovate. Another fashion tip: pick high quality fabrics because they last for a long time! 

Nerina for Club Fashionista: Where did you last shop and what are your must have pieces for the fall? 

Martina Saira: For my last shopping spree, I went to Milan, where I picked up a pair of Chloe boots for the fall. Moreover, currently, I am working on a new winter dress with designer Amna Kunovac Zekic; our goal for my dress: a fairytale comes to life. 

Nerina for Club Fashionista: Martina, please share with us a photo of the final product, we cannot wait! 

Nerina for Club Fashionista: Could you for all the readers of Club fashionista show us photos with a few, especially dear to you, outfits, e.g., business style, night out, red carpet, and everyday chores?

Martina Saira: Of course!

A Perfect Day Outfit
Red carpet styling: dress by Kaftan studio
Outfit for day in  office
Nerina for Club Fashionista: What is your “wish list ” for the fall season? 

Martina Saira: A great “oversized” (XXL) coat and some new trendy accessories!

Nerina for Club Fashionista: Fashionistas, this about wraps up our time with the fabulous Martina Saira, whose priority remains her family and then her work and fashion obligations. I hope you enjoyed getting to know Martina! Martina, thank you for the time you set aside for this Club Fashionista interview and shared with us some of your most memorable fashion moments. On behalf of the global CF Team, I want to thank you once more, and we wish you a lot of personal and business success in your future. Keep on smiling, and we look forward to keeping up with you and your fashion escapades all around the world!
In Bosnian/Croatian/Serbian:

Sigurna sam da ste gledajući seriju «Sex and the City» često se nervirale zbog mišljenja kako je život kakvim žive glavne akterke pomenute serije nerealan. Naime, one su uspješne poslovne žene, obilaze sve gradske evente, pozivaju ih na VIP zabave i modne revije, uz to ljube zgodne dečke kad god to požele, i sve to u super skupim dizajnerskim krpicama i vrtoglavo visokim potpeticama. Ja jesam!

Ali, i to je moguće! Upravo jednu takvu damu imat ćete priliku upoznati kroz intervju koji slijedi, samo na stranicama Club Fashionista.

Martina Saira Konaković, direktorica telekomunikacijske firme SEE.Contact, piše modnu kolumnu za lifestyle časopis, promotorica BH dizajna, sretno udata i uvijek trendovski odjevena, originalna, nasmijana i na visokim štiklama.

Na pitanje ko je Martina Saira Konaković, njen odgovor glasi: 

Poslovno i privatno sam dvije različite osobe. Emotivno sam mnogo vezana za svog supruga i porodicu, te uživam slobodno vrijeme provoditi s njima. Pored posla u privatnoj firmi, pišem modnu kolumnu i uz to sanjam da jednog dana osnujem svoj modni brend. 

Privatno sam pozitivna, nasmijana i zaljubljenik u ljubav, posao i modu. Volim izazove i dinamična sam osoba.
Martina Saira & Dino Konaković
Nerina za Club Fashionista: Posao u kancelariji, luksuzni shop sa obućom i nakitom popularnih brandova, praćenje trendova, pisanje za lifestyle magazin, modni blog – kako sve to uspijevaš?

Martina Saira: Jednostavno, ukoliko volite svoj posao i ako vam nije teško raditi prekovremeno. Rezultati posla, projekata, truda hrana su mom karakteru. Obaveze me ispunjavaju. 

Radnu naviku sam stvorila već od malih nogu i to je formula uspjeha. Iako mislim da se čovjek treba posvetiti jednom poslu maksimalno, ja u ovom periodu osjećam višak energije i volje koju želim kvalitetno uložiti.

Nerina za Club Fashionista: Također, znam da si i izvrsna skijašica, te da si više puta osvajala prva mjesta na međunarodnim takmičenjima u skijanju. Kojim sportom se Martina Saira bavi ljeti?

Martina Saira: Istina, skijanje je sport koji me ispunjava. Od malih nogu, pa do danas sam vjerna planini. To je jedna od onih ljubavi od kojih profitira vaše tijelo, ali i glava; jer kad skijam, isključim sve misli – to je moj bijeg od svakodnevnice i brzog tempa života. Da biste bili dobar menadžer, morate prije svega znati organizovati sebe i svoj život. Zdravlje i njega organizma na prvom mjestu. Sport jeste zdravlje. Kada nije sezona skijanja, planinarim na okolnim planinama BiH, te uživam u zelenilu, ljepoti i zdravom zraku. Od nedavno sam krenula i na privatne treninge sa prof. sporta Lejlom Šebic koja uistinu zna svoj posao. Cilj je da oblikujem svoje tijelo i održavam zdravlje mišića.

Martina Saira na skijanju

Nerina za Club Fashionista: Za vrijeme trajanja Sarajevo Film Festivala ovog ljeta, svaki dan si blistala u različitim originalnim komadima odjeće – da li su svi bili u potpisu BH dizajnera?

Martina Saira: Da, posljednji SFF sam nosila isključivo komade bh.dizajnera. Incijativu je pokrenuo modni portal Modamo.info u želji da zajedničkim snagama pokušamo osvjestiti naše ljude da se više uređuju za ove magične manifestacije. Neki komadi odjeće jednostavno zahtjevaju posebnu magiju da bi bili nošeni, a ta magija jeste SFF. Bila mi je čast nositi odjeću bh.dizajnera i dizajnera iz regiona, jer se kvalitet njihovih inovacija može porediti sa svjetskom modnom scenom. SFF je postavio visoke standarde na koje se trebamo ugledati i pratiti! Ja sam bila samo mali dio priče koja je trebala pokazati da se i modne granice trebaju pomjeriti.
Haljina u potpisu Belme Tvico Stambol & zanimljiva kožna jaknu sa etiketom WEARWOLF by Anida Kapo
Haljina by Amna Kunovac Zekić 
& neon žute cipele Brian Atwood
Prekrasnu bajkovitu haljinu dizajnirala Nina Varga
Nerina za Club Fashionista: Obuća koju si nosila uz outfite za SFF bila je u potpisu poznatih svjetskih brandova, da li imaš svoj omiljeni par cipela?

Martina Saira: Sve moje cipele su mi jednako drage i obilježavaju poseban modni trend ili modnu eru. Svaki taj trend nosi značajnu priču sa sobom, pa tako i moje cipele.

Nerina za Club Fashionista: Kakav je tvoj stav prema make up-u? Na većini fotografija u printanim i internet medijima vidljivo je da preferiraš natural, nude look? Imaš li neke svoje beauty savjete, koje bi podijelila sa Fashionisticama?

Martina Saira: Natural/nude look je uvijek IN i nikada ne možete pogriješiti s tim odabirom. Moj savjet jeste da se lice njeguje i da svako pronađe svoj posebni “face mark” koji će naglasiti i koji će biti njegovo obilježje. Najbitnije je biti “svoj”! Možda bih jedino dala jedan couture face savjet: MAC karmin u ludoj boji koji može osvježiti vaš natural look. I da, trudite se što više smijati, stalno… Čak i “osmijeh bore” su atraktivne 🙂

Martinin izbor
Nerina za Club Fashionista: Otkrij nam bar nekoliko tajni dobrog stila? Da li je to skup i kvalitetan komad odjeće, upadaljiv nakit, sklad boja, kombinacija tkanina?

Martina Saira: Stil je nešto što ne možete naučiti, ili ga imate ili ne. Zato služe trendovi, stilisti, svjetski dizajneri, itd. Tajna dobrog odijevanja je hrabrost obući nešto na svoj način, stvoriti svoj stil, inovativnost – naravno, dobro ukombinovano sa današnjom modnom erom. Meni je kvalitet tkanine veoma bitan, jer stoji za dugotrajnost.

Nerina za Club Fashionista: Gdje si posljednji put obavila shopping i šta si odabrala za sebe za nastupajuću jesen?

Martina Saira: Posljednji shopping je bio u Milanu gdje sam si priuštila Chloe boots za jesen, a trenutno radim na novoj zimskoj haljini sa dizajnericom Amnom Kunovac Zekić i mislim da će rezultat biti bajkovito lijep. 

(Martina, pošalji nam pls fotografiju na Club Fashionista kada haljina bude gotova! ) Čekamo : )

Nerina za Club Fashionista: Da li bi mogla, za sve čitatelje Club fashionista, pokazati fotografije sa nekoliko, tebi posebno dragih, outfita (business style, noćni izlasci, crveni tepih, svakodnevne obaveze)?

Martina Saira: Naravno 🙂

Business Style
Jesenji dnevni outfit
Elegancija i glamur za crveni tepih
Nerina za Club Fashionista: Tvoja “wish list” u modnom & beauty smislu za sezonu jesen/zima 2013. godine?

Martina Saira: Dobar “oversized” XXL kaput i neki novi trendy accessories.

Martina Saira je trenutno u potrazi za jednim ovakvim toplim veeelikim kaputom
Dragi Fashionisti, nadam se da ste uživali u upoznavanju sarajevske uspješne mlade, prije svega porodične, a potom i poslovne, te modno osvještene dame.

Martina Saira, hvala na vremenu koje si odvojila za Club Fashionista intervju, te na ustupljenim fashionable fotografijama. U ime CF team-a želim da i dalje uspješno balansiraš poslovni i privatni život, ostaneš tako nasmijana, vedra, i uvijek spremna na nove modne kombinacije.


EXCLUSIVE Interview with DJ Namsterdam: Washington D.C. Night Life

By Senka Haveric

It is a pleasure of mine to write about my good friend Nam, who goes by the DJ name “Namsterdam.” He has been DJ-ing in the Washington D.C. scene for about a year and half; chances are if you frequent the D.C. night life, you are sure to have seen him at some of the hottest clubs in our area such as Opera, Josephine, and Lima. So, why not get to know the guy behind your weekend grooves? Here is how our conversation unfolded… 


Senka Haveric (“SH”): What name do you go by and where are you from?

Namsterdam: Hey guys what’s up? My name is Namsterdam, and I am from the Washington D.C area, originally Bethesda, Maryland.

SH: When did you first get into music?

Namsterdam
Namsterdam: Well, I first got into music at an elementary level. My parents wanted me to play the trumpet and that really helped me to understand music. I stopped playing my sophomore year of high school but I never thought that music would be continuing in my life. Middle school is when I first started listening to house music but was mostly into hip-hop until my tastes started changing in college when I began to DJ parties. 

SH: At what age did u start DJ-ing?

Namsterdam: My first gig was in college in 2010 but my style was a lot different. I started off with hip-hop and after a tumultuous year in 2011, I started getting into more of the house scene through my boy Mazi, who really believed in me and my ear and encouraged me to start. January 2012 is when I got my first D.C. night life experience at Rose Bar.

SH: Where in D.C. have you DJ-ed?

Namsterdam: I have been to Rose Bar, Dirty Bar, MIA, Eden RoofTop, Fur, Josephine, and Lima. Also, I was a resident at Public Bar.

SH: Describe your musical style in three words?

Namsterdam: Groove. Soul. Passion. 

SH: Favorite genres?

Namsterdam: Deep House,Tech House, and Progressive House are the ones I am most connected to. New Disco is sick. I enjoy it because it has all the right elements highlighted in the songs. All four are a part of me but it depends on what sound I am going for when I am grooving.

SH: What are your musical influences?

Namsterdam: Kaskade and Deadmau5 are the first artists that opened me into the scene. Their style was a much more progressive house that I was into and musically more rich. Since then I have started expanding my tastes.

SH: OK, what are the artist that you are now listening to?

Namsterdam: Well, the artists I am really into now are Hot Since 82, MK, and Dusky.

SH: What are your future plans?

Namsterdam: Well, at the end of October I am moving to Los Angeles. I have always loved the weather and L.A. is the place to be for inspiration. Out there, it is a hustle. You know, you always have your own ideas, and you believe you should make it but you never know where your route goes. My dream is to go out there, and try and make it musically. Production is the end goal. 

SH: Any awesome events you attended this year or are looking forward to?

Namsterdam: Made in America was pretty cool for an end of the summer event. There is a big range of music there, credits to Jay Z. Also, EDC (Electric Daisy Carnival) in Las Vegas was real sick and crazy. You gotta love Vegas. 

SH: Any artists you would love to collaborate with in the future? 

Namsterdam: Let’s see, Avicci, Tiesto and Hardwell. Also, Hot Since 82 because I would love to learn from him. 

SH: What is the future of electronic music in your opinion?

Namsterdam: House is starting to get really mainstream. However, thanks to social media and other platforms the underground scene can exist in wider ranges than before, so I am hopeful. 

SH: Name some of your ultimate classic house tracks?

Namsterdam: Example- All The Wrong Places (Jack Beats Remix) and any Hot Natured track. 

Thank you for this interview. We will continue to follow your music, and best of luck in Los Angeles! Everybody, follow  Namsterdam on Facebook and take a look at on Soundcloud for his latest music!  




London Calling: Young & Talented Silk Knitwear Designer– Lyonard

Introducing: the English Designer Lyonard 

We first stumbled upon this incredibly talented designer through a simple Tweet: “Dress shabbily and they remember the dress; dress impeccably and they remember the woman.”-Coco Chanel. We knew our tastes aligned and after 
noticing he was also based in London, we politely demanded an interview. Here is what we learned from Lyonard himself, who is (by the way) making his debut during London Fashion Week! He agreed to tell Club Fashionista EXCLUSIVELY a little bit more about his collection. We found out the following:


He is not only incredibly talented but is very well accredited: Lyonard was educated at the Royal Academy of Fine Arts, Antwerp as well as the Chelsea College of Art and Design. Lyonard set up his eponymous label in 2013 with a collection featuring the highest quality knitwear, constructed from finest mulberry silk, linen and mercerized cottons, in a neutral colour pallet with elongated shapes that run throughout the collection. The inspiration throughout his collections are drawn from psychological patterns and anomalies of human behaviour. 


His Debut Collection at London Fashion Week: 

The debut collection is being displayed through felicities at the premium ME Hotel in London during London Fashion Week SS 2014: (9th-30th September). Lyonard presents the début couture collection “Folie à Deux – a madness shared by two.” 


The collection is an anthropological study of mental disorders. Folie à Deux is a psychiatric syndrome in which symptoms of a delusional belief are transmitted from one individual to another. This is explored in the collection through analysing twins, and demonstrated through mirroring, shaping, hiding, pleating and tucking.


The couture collection of dresses features the highest quality knitwear, constructed from finest mulberry silk, linen and mercerized cottons, in a neutral colour pallet. Elongated shapes run throughout the collection, which is inspired by gowns from Victorian mental asylums, and features innovative techniques in 3D pleating, tucking and modern lace.


For inquires about his masterpiece designs, email info@lyonard.com. To keep up with this young and rising star, follow Lyonard on Twitter and Facebook
For his complete story, visit his website.


Accessories Trend Fall 2013: Personalized & Handmade Necklaces by D’s CollArs

By Nerina Hodzic Poplata 

In English:

It all began with street style photos of fashionistas like Olivia Palermo, Alexa Chung, then Gossip Girl’s Blake Lively & Leighton Meester that the world began to take notice of their eye-catching jewelry pieces that fit perfectly around their necklines. Suddenly, there was a global craze over these cute, very detailed jewelry pieces that could make the plainest outfit sparkle and fashionable. 

Custom Ordered and Handmade Necklaces by D’s CollArs 
Inspiration: Olivia Palermo Wearing Statement Jewelry 
So, recently, one very lovely lady from Sarajevo wanted her daughters to have handmade and a variety of statement jewelry pieces to be unique and at the same time in line with global fashion trends; thus, she created D’s CollArs.  

When I asked her to describe the brand D’s CollArs, she said in an interview with Club Fashionista: D’s CollArs is a small home workshop that produces unique jewelry– especially statement necklaces.The story begins during my high school years when I began to do embroidery, knit, sow and to do other types of manual design labor. When my daughters last year wished to have statement necklaces, which  she had seen on the blog of Olivia Palermo, I decided to surprise them and do something similar but unique in its own way.

D’s CollArs: My Inspiration–My Daughter 
Then it all began, after I designed statement pieces for my daughters orders of my handmade jewelry began to come from my daughter’s school friends, my work colleagues, and their friends.

Happy Clients of D’s CollArs
Nerina for Club Fashionista: Where does your inspiration come from as I see that every piece is different? 


D’s CollArs: Inspiration comes from when I glance at the numerous and different colors of beads, stones, zircon, and crystals all in front of my eyes. In another words, I do not know in advance how it will all look like. But in the end, it always works out: I figure out a winning combination. Thus far, all of my clients have been satisfied. 

Nerina for Club Fashionista: Do you create the necklace all by yourself or does your client participate in making her own necklace? 

D’s CollArs: I usually make a necklace that was a figment of my imagination and creativity; also, I do listen to the requests of my clients. For instance,  if the necklace was ordered for a special event (e.g., a wedding, prom, etc.), I will ensure that my choice of colors that will match with the dress she will wear  for the occasion. 

Nerina for Club Fashionista : What is your suggestion to an outfit that would look the best with a statement piece from D’s CollArs?

D’s CollArs: I believe that my necklaces can best fit with casual, evening, or even school outfits. In the end, it all comes down to the fact that it is only necessary for the necklace to be worn in the right way and with the appropriate pieces of clothing. The necklace will “spice” up your outfit. 


Chic Outfit with Chic Necklace 
Nerina for Club Fashionista: Do you have plans to further develop your skills? What about the earrings, rings, hair accessories, and the like? Do you plan to expand your product range?

D’s CollArs: As for future plans, currently, I am not certain except perhaps, I would like to vary the types of techniques of my manual work. Also, I would like to participate in Bosnia’s Fashion Week in collaboration with some of the Bosnian designers. As for making types of accessories (aside from necklaces), I have done a couple of earrings and a bracelets; I would like to have more free time for  rings , hairpins, and other accessories. 


Stunning necklace & earings by D’s CollArs
(my personal favorite) 

Nerina for Club Fashionista: How do we buy some of these unique D’s CollArs necklaces?  

D’ s CollArs: Right now, you are able to order a custom made statement necklace via my Facebook Profile. As for prices, they vary depending on the quantity and the type of material that is used to create each piece of jewelry. The pricing is very reasonable considering everything is locally and hand made. 

Nerina for Club Fashionista: Necklaces from your brand have been worn by local TV personalities.  Do you spend more time making these pieces than for your other customers? 

D’s CollArs: I would not spend any more time on one customer than another.  In addition to TV personalities, D’s CollArs are worn by trendy girls and ladies who want to stand out from the masses who purchase their clothing from large and typical high street brands. 

Naida Srnja: Bosnian TV Personality 

Nadira Pasic: PR manager,
on her Wedding day wearing D’s CollArs 
Nerina Club Fashionista: What kind of necklaces do you suggest for the Fall 2013? What colors are trendy?

D’s CollArs: Autumn necklaces from our small workshop will be chic, unique, full of crystals and semi-precious stones. As for the colors, for the upcoming season, red wine gemstones and magentas.

Fall 2013 by D’s CollArs 

Nerina for Club Fashionista: Do you have a favorite piece from D’s CollArs, perhaps a necklace you keep in your own collection, and you do not expect to sell it? 

D’s CollArs: Believe it or not, I have not made a necklace for myself. The necklaces were either for my daughters or my clients. 

Pastel colors by D’s CollArs 

THANK you for your time for this interview, we want to wish you much success and encourage our readers to visit your  Facebook Page, and choose for themselves an original-handmade necklace! 

In Bosnian/Croatian/Serbian: 

Sve je počelo objavljivanjem street style fotografija fashionistica Olivie Palermo, Alexe Chung, pa zatim Gossip cura Blake Lively & Leighton Meester koje uz svoj atraktivni outfit obavezno nose upadljive i interesantne ogrlice u obliku kragne. I odjednom, cijeli svijet je poludio za tim slatkim, sjajnim detaljem koji i najobičniju odjevnu kombinaciju pretvara u stilski look. 




Tako je, nedavno, jedna Sarajka željela svojim kćerkama omogućiti taj modni dodatak, kojim su željele osvježiti svoje modne kombinacije, te biti u korak sa trendovima koje nameće svjetska modna scena. Tako su nastale D’s CollArs. 

Na pitanje šta se to krije iza branda D’s CollArs, ljubazna dizajnerica odgovara, za Club Fashionista: 

D’s CollArs je mala kućna radionica unikatnog nakita, prvenstveno statement ogrlica.

Priča počinje još od školskih dana otkada se bavim vezenjem, pletenjem, šivanjem i ostalim vrstama ručnog rada.

Kada su moje kćerke prošle godine poželjele da imaju statement ogrlicu koju su vidjele na blogu Olivie Palermo, odlučila sam da ih iznenadim i napravim nešto slično, ali na svoj način.

Tako je sve i počelo, da bi se nastavilo sa narudžbama njihovih školskih prijateljica, mojih radnih kolegica, njihovih prijateljica….



Nerina za Club Fashionista: Otkuda inspiracija, kako to da uvijek napravite tako posebnu i drugačiju ogrlicu?

D’s CollArs:

Inspiracija se javi kada pred sobom imam određenu količinu raznih boja perlica, kamenčića, cirkona, kristalića….nikada unaprijed ne znam kako će to sve izgledati. Ali na kraju uvijek ispadne dobitna kombinacija, jer osoba kojoj poklanjam se istinski obraduje, a ako je riječ o narudžbi, sve dame do sada su bile zadovoljne urađenim.

Nerina za Club Fashionista: Izrađujete li ogrlice po svojoj želji ili je moguće da kupac učestvuje u kreiranju ogrlice?

D’s CollArs: 
Najčešće uradim ogrlicu koja je plod moje mašte i kreativnosti, ali isto tako prihvatim prijedlog i želju dame koja naruči ogrlicu. Ukoliko je ogrlica za neku posebnu priliku (vjenčanje, maturska zabava i slično), svakako poštujem izbor boja koje će se uklopiti uz haljinu koju će dama nositi za tu prigodu.

Nerina za Club Fashionista: Koji je Vaš prijedlog uz koji outfit najbolje pristaju D’s CollArs ogrlice?

D’s CollArs:

Smatram da se moje ogrlice mogu uklopiti u casual, večernje, pa i školske outfite. Na kraju se sve svede na to da je samo potrebno znati nositi ogrlicu na pravi način i sa odgovarajućim komadima odjeće, jer nakit je “začin”. 


Nerina za Club Fashionista: Imate li planove za dalji razvoj Vašeg umijeća ? Šta je sa naušnicama, prstenjem, dodacima za kosu i slično? Da li planirate proširiti Vaš asortiman?

D’s CollArs: Što se tiče planova, trenutno ih nemam, osim možda želje za još nekim vrstama i tehnikama ručnog rada i učestvovanjem na BiH Fashion Week-u u saradnji sa nekim od BH dizajnera. Što se tiče ostalih komada nakita,uradila sam nekoliko naušnica i narukvica, a voljela bih imati više slobodnog vremena za izradu prstenja, ukosnica itd.

Unikatne i prelijepe D’s CollArs naušnice 

Unikatne i prelijepe D’s CollArs naušnice 

Nerina za Club Fashionista: Kako doći u posjed neke od divnih D’s Collars ogrlice/kragnice? 

D’s CollArs: Narudžbe su putem Facebook profila: D’s CollArs. Što se tiče cijena, one su različite u zavisnosti od količine i vrste materijala koje utrošim za izradu pojedinog komada nakita. Danas je ručni rad veoma malo cijenjen, iako pojedine dame i danas to jako cijene, jer za sebe žele unikatan i jedinstven komad nakita, a koji je ipak dostupan po prihvatljivoj cijeni. 

Nerina za Club Fashionista: Ogrlice Vašeg branda primjećene su na poznatim TV licima u regionu, možete li izdvojiti neke od Vaših vjernih kupaca?

D’s CollArs: Ne bih izdvajala ni jednu od dama koje kupuju i vole da nose moje ručne radove. Pored TV lica, ( za neke sam izrađivala i ogrlice za dan njihovih vjenčanja), CollArs-ice nose sve trendi djevojke i žene koje se žele izdvojiti iz mase dosadnih outfit-a, a meni su sve drage i svaku do jedne želim da oduševim svojim radom. 

Elegantna PR menadžerica bh producentske kuće Nadira Pašić 
TV lice Nataša Petrović 
Tanja Đurović,
urednica i voditeljica popularnog TV talk show-a 
Nerina za Club Fashionista: Koje vrste ogrlica predlažete za jesen 2013. ? Koje boje su jesenji trend, te koji stil se najbolje uklapa uz jesenje ogrlice/kragnice? 

D’s CollArs: Jesenje ogrlice iz naše male radionice bit će chic, jedinstvene, pune kristalića i poludragog kamenja. Što se tiče boja za nadolazeću sezonu, mislim da su u centru pozornosti boje dragog kamenja, boja ciklame, te boja crvenog vina. 
Jesen by D’s CollArs 
Jesenja hit boja : ciklama 

Jesenja hit boja: bordo 

Nerina za Club Fashionista: Imate li Vi svoj omiljeni D’s CollArs komad, koliko ogrlica čuvate u svojoj vlastitoj kolekciji i ne mislite ih prodavati ? 

D’s CollArs: Vjerovali ili ne, niti jednu ogrlicu nisam uspjela ostaviti ili napraviti za sebe. Jedino one koje sam napravila za svoje kćerke, ali to su ipak njihove. 

Uz zahvale na izdvojenom vremenu za intervju, D’s CollArs timu želimo uspjeh u daljem radu i mnogo, mnogo prodatih kragnica, a svim Club Fashionisticama da obavezno svrate na FB stranicu D’s CollArs, i izaberu za sebe originalnu ručno rađenu ogrlicu! 

Trend Fall: Red Necklace 

Cool Baroque Collar